Home Analysis Advertising LG Smart TV is now open for advertisers, with help of smartclip

LG Smart TV is now open for advertisers, with help of smartclip

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smartclip, the multi-screen and brand advertising platform, and LG  Electronics announced today that smartclip will monetise all ad  inventory on the LG Smart TV Platform across Europe, Russia and  Australia. The partnership offers advertisers a vast range of branding possibilities, enabling brand marketers to extend their reach to new  audiences via connected devices. The German fashion company New Yorker  will be the first advertiser to run a campaign across the LG platform,  taking advantage of this new digital touch point in nine European markets and joining the growing number of brand pioneers using Connected  TV.

Silvia Lange, Head of Marketing at New Yorker comments: “LG Smart TV  Ad platform offers a direct connection between two of our target groups’ most relevant media channels, TV and online. The combination  of this new advertising environment, with its highly visible display formats, backed up by well established targeting models, make it a very interesting branding opportunity for New Yorker.”

The advertising inventory within the LG Electronics Smart TV Ad  Platform ranges from pre-roll and banner ads to interactive ad formats and includes refined targeting opportunities via ad-serving technologies. It is a controlled environment and so guarantees a completely brand-safe experience.

The LG Smart TV platform is accessible via all Smart TVs, Smart 3D  Blu-ray players and the Smart TV Upgrader. This accessibility will be  expanded to mobile and other consumer electronic goods in the future.  smartclip will also be the preferred monetisation partner for any  third-party content apps on LG Smart TV. The smartclip technology is  already integrated in over 100 Connected TV applications.

Smartclip says the partnership with LG will help create new revenue  streams for advertisers, with plans to incorporate the platform in a  host of soon-to-be-released apps as LG focuses its strategy on  targeting content providers in the US and Europe. “The Connected TV  phenomenon represents a whole new arena of lucrative business  opportunities for advertisers and brand marketers and the LG Smart TV  plays a vital role in the developing ecosystem of smart and  increasingly connected devices,” the company adds.

Shirlene Chandrapal, Vice President Connected TV at smartclip, says  the partnership gives advertisers new opportunities to target their  audience on the biggest screen, combining the best of the web and TV.  “Connected TV is beginning to really take off and LG Smart TV is the  perfect way to reach consumers on all levels of engagement. This is  the first time advertisers can close the missing gap throughout the  whole consumer journey on Smart TV,” she adds.

Young-jae Seo, Vice President of the Service Business Division of LG  Electronics’ Smart Business Center comments: “By forming a partnership with smartclip, LG has secured an entrance to the European, Russian  and Australian advertising markets. Content developers and content  service providers will be able to focus on top quality content provision based on this tangible profit-making business model.  Advertisers will also have great opportunities utilising this effective marketing tool for global TV advertising campaigns.”


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