smartclip, the multi-screen and brand advertising platform, and LG Electronics announced today that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership offers advertisers a vast range of branding possibilities, enabling brand marketers to extend their reach to new audiences via connected devices. The German fashion company New Yorker will be the first advertiser to run a campaign across the LG platform, taking advantage of this new digital touch point in nine European markets and joining the growing number of brand pioneers using Connected TV.
Silvia Lange, Head of Marketing at New Yorker comments: “LG Smart TV Ad platform offers a direct connection between two of our target groups’ most relevant media channels, TV and online. The combination of this new advertising environment, with its highly visible display formats, backed up by well established targeting models, make it a very interesting branding opportunity for New Yorker.â€
The advertising inventory within the LG Electronics Smart TV Ad Platform ranges from pre-roll and banner ads to interactive ad formats and includes refined targeting opportunities via ad-serving technologies. It is a controlled environment and so guarantees a completely brand-safe experience.
The LG Smart TV platform is accessible via all Smart TVs, Smart 3D Blu-ray players and the Smart TV Upgrader. This accessibility will be expanded to mobile and other consumer electronic goods in the future. smartclip will also be the preferred monetisation partner for any third-party content apps on LG Smart TV. The smartclip technology is already integrated in over 100 Connected TV applications.
Smartclip says the partnership with LG will help create new revenue streams for advertisers, with plans to incorporate the platform in a host of soon-to-be-released apps as LG focuses its strategy on targeting content providers in the US and Europe. “The Connected TV phenomenon represents a whole new arena of lucrative business opportunities for advertisers and brand marketers and the LG Smart TV plays a vital role in the developing ecosystem of smart and increasingly connected devices,†the company adds.
Shirlene Chandrapal, Vice President Connected TV at smartclip, says the partnership gives advertisers new opportunities to target their audience on the biggest screen, combining the best of the web and TV. “Connected TV is beginning to really take off and LG Smart TV is the perfect way to reach consumers on all levels of engagement. This is the first time advertisers can close the missing gap throughout the whole consumer journey on Smart TV,†she adds.
Young-jae Seo, Vice President of the Service Business Division of LG Electronics’ Smart Business Center comments: “By forming a partnership with smartclip, LG has secured an entrance to the European, Russian and Australian advertising markets. Content developers and content service providers will be able to focus on top quality content provision based on this tangible profit-making business model. Advertisers will also have great opportunities utilising this effective marketing tool for global TV advertising campaigns.â€