This growing consumers’ appetite for interactivity opens opportunities for broadcasters, content owners and advertising agencies to deepen their relationship with the consumer. Adding interactive applications to companion devices and smart TVs meets the demands of today’s media consumers and offers new monetization opportunities for targeted applications and advertising.
Automatic Content Recognition (ACR) will power the majority of these next generation interactive applications. Automatic recognition and precise synchronization – between TV programming and the interactive applications running on smart TVs and 2nd screen devices – greatly enhances the TV viewing experience. ACR is bringing a wealth of new possibilities to the broadcast industry.
