Home Analysis Multiscreen and OTT @ IBC, Part 2

Multiscreen and OTT @ IBC, Part 2

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Part 2 of our preview of multiscreen and OTT at IBC, covering products, demonstrations and other important technology that is being highlighted at the show and including announcements received up to August 7. We will be covering post-7/8 news in later editions. We will also be running special IBC product newsletter editions of Videonet starting on September 2, which are in addition to our normal newsletters.


NEW: Edgeware promises new solution to help scale multiscreen TV
Edgeware, which provides technology for distributed video delivery, says it will preview a new solution to address the needs of broadcasters and OTT providers who are struggling to deploy scalable multiscreen services.


NEW: Witbe launches new QoE video robot for multiscreen testing
Witbe, known for its quality monitoring solutions, will introduce its new 4402 Video Quality Robot during IBC, although the product is already available. The company says its monitoring robots have the unique ability to replicate end-user actions on any viewing devices, such as set-top boxes, smartphones, tablets, game consoles, connected TVs and PC/Mac clients. They are widely deployed by service providers, content owners and device manufacturers to automate testing of new services, new apps or new devices before launch and monitor the quality of live and on-demand video services delivered to any type of fixed and mobile terminal.

The new Witbe 4402 Video Quality Monitoring Robot is a carrier-grade, rackable appliance, ideal for deployment in datacenters and test labs. It can run simultaneous tests on up to eight SD or eight HD devices of any type. Test engineers can thus run more cross-platform testing in less time and dramatically accelerate their release process. Operations managers can simplify their monitoring infrastructure while gaining enlarged visibility on the quality and usability of their video services across all terminals.

“The Video Delivery market is moving to a world where content is accessed via applications available on any device and over any network. This creates so many combinations that it is becoming very complex to control user experiences. Testing and monitoring Quality of Experience is the key to build trust in and enable transactions that will drive these new sources of revenues”, explains Jean-Michel Planche, Witbe’s President and co-founder.


DEMO: Advertising and alternative content insertion in ABR video
During IBC, SeaWell will be working with key ecosystem partners to demonstrate a full solution for adaptive bit rate (ABR) targeted advertising and alternate content insertion across all major protocols, the company has revealed. “Multiscreen ABR protocols provide a huge range of flexibility in content insertion. This opens up a wide range of opportunities for operators,” the company says. “However, the challenges of dealing with these techniques can be daunting, especially as each format or protocol has its own characteristics in dealing with manifests and video fragments. We will discuss the opportunities for operators to deliver individualized streams containing targeted content and advertising.”


HOT: Thomson shows HbbTV1.5/MPEG-DASH streaming solution
Thomson Video Networks is showing a solution for HbbTV1.5/MPEG-DASH streaming that harmonizes the delivery of broadcast and broadband services. This innovative solution relies on both the ViBE EM4000 and ViBE VS7000 multi-screen video platforms as well as Thomson Video Networks’ Flextream 2.0 statistical multiplexing technology, which can bring significant video quality improvements by managing variations in video content bandwidth.  In addition, Thomson Video Networks will showcase its latest developments in the ad insertion capabilities of the Sapphire MPEG broadcast server.


CONFERENCE: ‘The Digital Fight for the Net Generation’
Saturday September 14, 1330-1500. This session will explore digital content distribution and monetisation, with speakers discussing how they are staying relevant in a world of increasing convergence, what they are doing to reach the ‘net generation’ who expect content to be available wherever and whenever they want, and what they are doing to ensure that someone is paying for the new distribution models. Speakers from BBC Worldwide, Mediacom (WPP) and SB.TV, among others.


Testing for MPEG DASH, HbbTV and CI+
Digital TV Labs, a leading media and device testing specialist company, is showing a number of its test solutions in Amsterdam. They include :

The latest version of Ligada iSuite for MPEG DASH. This widely adopted, highly automated test harness enables adaptive streaming tests for MPEG DASH and is the first test harness to facilitate the deployment of DASH conformant services, Digital TV Labs claims.

Ligada iSuite for HbbTV/CI+. Designed to test the areas synonymous with interoperability problems, this solution can provide the testing of HbbTV devices employing CI+ DRM and conditional access solution.

Ligada iSuite for HbbTV. “As the  first registered HbbTV test centre, we use Ligada iSuite to provide an official conformance service designed to test CE products to enable manufacturers to display the official HbbTV logo,” the company reports.


Broadpeak highlights its innovative CDN solutions
Broadpeak continues to impress with its CDN innovation and at IBC you can find out more about umbrellaCDN, nanoCDN and C-CAS. umbrellaCDN is CDN selection product for content providers and operators that means the ideal CDN for each end-user request is selected according to operator-defined, rule-based parameters such as end-user location, end-user ISP, group of content (e.g., live/VOD, pay/free, premium/trailer), time of day, QoS and more. “Using umbrellaCDN, content providers and operators can cost-effectively deliver live and VOD content with the best possible QoE,” the company explains.

Broadpeak will showcase its interesting nanoCDN technology, which resolves live OTT consumption peak issues by turning millions of broadband gateways or STBs into active components of the content delivery infrastructure. With nanoCDN, operators can cost-effectively manage the consumption peaks of live multiscreen services for millions of simultaneous viewers using only a few megabits per second from the operator’s network. You can read more about the product here: http://www.v-net.loc/nanocdn-could-change-live-multi-screen-economics/

C-CAS (Conditional Access System-Compliant Adaptive Streaming) technology makes adaptive streaming possible on CAS-compliant set-top boxes (STBs). Relying on C-CAS technology from Broadpeak, operators can unify the video user experience across next-generation and existing STBs by bringing the benefits of adaptive streaming to the main screen without changing the STBs.

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