Ericsson to receive Emmy for its work in Dynamic Advertising Insertion

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    Ericsson will receive a Technology & Engineering Emmy Award from the National Academy of Television Arts & Sciences for its pioneering development of Dynamic Ad Insertion (DAI) for VOD. This is Ericsson’s fourth Emmy and it will be formally presented to the company at CES in January. Ericsson has been a leading developer of VOD technology for over ten years and was an early mover in the dynamic, on-demand advertising space. Ericsson also played a vital role in the creation and development of the standard that is still the most commonly deployed advertising standard today by global television service providers; SCTE 130 family of standards.


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