Amazon Web Services to acquire Elemental Technologies, with promise of more integrated solutions

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    Amazon Web Services, Inc. (AWS), an Amazon company, has reached an agreement to acquire Elemental Technologies, one of the pioneers in software-defined video solutions for multiscreen content delivery. Elemental will continue to operate its business under its existing brand, delivering its full range of solutions for Pay TV operators, content programmers and broadcasters. Elemental says it will also expand the integration of its offerings with AWS and, through close collaboration with AWS, accelerate the innovation of next-generation services that feature a range of solutions for customers leveraging on-premises assets, hybrid architectures and cloud.

    Terms of the acquisition were not disclosed and are subject to closing conditions. The deal is expected to close in the fourth quarter of 2015.

    “The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally,” says Sam Blackman, Co-Founder and CEO of Elemental. 

    Andy Jassy, Senior Vice President of Amazon Web Services, comments: “Together, we will collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”

    Elemental software enables media and entertainment companies to take live and on-demand video destined for traditional networks like cable, satellite or over-the-air broadcast and re-format that content for distribution to PCs and smart phones, tablets, and TVs. Elemental has more than 700 customers and powers some of the world’s most popular over-the-top TV applications, like the BBC’s iPlayer, CNNGo, ESPN Score Center, HBO Go, MSNBC Shift, Sky Go and Sky’s NOW TV.

    A statement from the two companies says: “The acquisition brings together Elemental’s leading video solutions with the AWS Cloud platform to provide media and entertainment companies with a range of integrated solutions to efficiently and economically scale video infrastructures as the media industry increasingly moves to Internet based delivery.”


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