Home Analysis Why Google is set to play a bigger role in the Pay...

Why Google is set to play a bigger role in the Pay TV set-top box and UEX

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The news that Ericsson is integrating its MediaFirst TV platform onto the Android TV OS is the latest evidence that Google is set to play a greater role in the Tier 1 Pay TV marketplace. In this video interview, Sascha Prüter, Head of Android TV at Google, explains why more Pay TV operators want to harness the Android platform and apps development ecosystem. Benefits include bringing new content to the STB, making it easier to find and interact with content, and giving consumers more of the services they have become accustomed to on mobile devices.


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