At Mediatel’s Videoscape conference this year (London, February 22) Samantha Glynne, Vice President Branded Entertainment at FremantleMedia, will discuss advertising opportunities including whether digital video can attract new money from other media. Dan Hagen, Chief Strategy Officer at Carat UK is among the speakers explaining what ad buyers want from video today, while Emma Moorhead, Head of AV Planning at MEC will discuss how video buying will change in 2017 and what it means for advertising and measurement as more digital viewing is to shared television sets.
Tal Smoller, European Telecom & Media Analyst at Bloomberg Intelligence will start the event with her market overview and forecasts, including for ad-spend. Other speakers include Anna Bateson, VP, Platforms and Partnerships at the Guardian (UK national newspaper) and Mark Melling, Senior Director of AOL Video, Europe & Head of Partner Studios Production. You can find more information about the event here.