GroupM believes digital ad-blocking has peaked

“Because of the irresponsible use of invasive ad units and careless use of data, ad-blocking threatened the digital advertising ecosystem at its core. Perhaps surprisingly, the practice appears to have peaked.” That is what GroupM observes in its new ‘Interaction’ report for clients and partners, published this month. The company says more ads are being delivered in app environments (which are closed to ad-blocking technology) and there is now better advertising, something that will be accelerated by the cross-industry ‘Coalition for Better Ads’ initiative that was set up in the U.S. last September.