The Japanese Pay TV operator J:COM has deployed a new VOD user interface and improved content discovery (including personalized search) using cloud-UI technology from ActiveVideo. By shifting the UI browsing environment to the cloud, J:COM has delivered the new UI experience on its existing STB footprint with all boxes performing in an identical fashion. The result is web-like VOD experiences for viewers, while the operator can update the user experience easily. ActiveVideo says this is the first deployment of cloud-UI in Japan.
“The user interface is the customer’s point of entry to our on-demand library and the power of the cloud has enabled us to offer our subscribers a next-generation UX that overnight is opening the door to engaging new viewing experiences on the same familiar set-top boxes,” explains Masaaki Agaya, General Manager, Service Planning Division for J:COM.
Jeff Miller, President and CEO of ActiveVideo, says: “As Pay TV operators deploy new services, the time-to-market required to ensure universal availability across the entire footprint can be daunting. J:COM’s success is further proof of how STB virtualization allows operators to rapidly transform user experiences for every subscriber by enabling delivery of faster, larger and more intuitive user experiences.”
J:COM is using ActiveVideo CloudTV GuideCast, which makes the user experience independent of devices and therefore their CPU speeds, memory size and graphics capabilities. GuideCast renders an HTML5 user interface in the cloud and delivers the output as an interactive MPEG video stream to any cable QAM or IP set-top box that is supported by a downloadable or pre-installed client with a CloudTV Nano module.