A multiplatform casting platform has been made available from Digisoft.tv, the TV software provider, that enables OTT video providers to cast their content to almost any connected TV device on the market without the need to develop and deploy TV apps. Offered on a SaaS model with a pay-as-you-grow license model (like $179 per month for 100,000 casts per month), it is described by Digisoft.tv’s Chief Technology Officer, John Casey, as “the answer for OTT providers who want a big screen solution but don’t want the pain and cost that goes with it.”
Playmigo is a lightweight mobile SDK for iOS and Android backed by a cloud platform for service configuration and maintenance. “Using its developer-friendly APIs, OTT video service developers will no longer need to worry about supporting multiple casting protocols or developing numerous TV apps to enable their service on new consumer devices,” Digisoft.tv explains.
“OTT video service providers can finally maximise their investment in premium content by delivering to every screen whilst avoiding the overheads of custom development and maintenance for every connected consumer device,” the company adds.
Multiscreen development agencies and mobile app developers can start using Playmigo today by visiting playmigo.com and signing up for a free developer account. Playmigo includes everything you need to add multiscreen device support to your mobile apps, Digitsoft.tv emphasises. With the mobile SDK, users only need to embed the Playmigo code into existing mobile apps. DRM is provided using Playready and there is a management portal that lets you control your brand.
There is also a Universal Receiver for connected devices that is continuously updated and maintained by Playmigo. Digisoft.tv says this is a new concept where there is only one binary deployed on a given platform (e.g. Samsung Tizen) and every OTT service that integrates Playmigo on its mobile app then casts its content to this Universal Receiver app rather than to its own specific dedicated app. When the OTT service invokes a cast through Playmigo, the Universal Receiver app dynamically applies the service branding at runtime.
“Users do not have to worry about app store submissions for connected devices,” the company adds. Currently supported platforms include Android TV, Apple TV Chromecast, Roku, Google Cast, Samsung Smart TV, Tizen, Bang & Olufsen, Haier, Philips, Hisense, Amazon Fire TV, Polaroid, Sharp, RCA, Vestel and Vizio.
There is a developer license that is free, allowing 1,000 casts per month. Payment models then grow from $59/month for 10,000 casts (in a month) to $179 for 100,000 casts, to $599 for half a million casts (plus priority support).
Digisoft.tv believes that as the television experience transitions to both 4K and HDR, video content will be increasingly at home on the big screen. This introduces challenges for brands that are trying to plan the optimal roadmap strategy for TV platform investment. “Playmigo addresses the fragmentation and App Store submission challenges that exist today, which limit the number of platforms that any given OTT service can address,” the Cork-based company explains.
Commenting at the launch of Playmigo, Ben Keen, the respected technology, media and telecoms analyst, observed: “One of the biggest challenges facing the exploding number of OTT video services being launched around the world is the increasingly fragmented array of connected devices owned by consumers. Multi-platform casting promises a simple, easy and flexible way for service providers to deliver their content to the key devices that their customers want to use.”
John Casey said: “Digisoft has spent many years in the industry observing the creation of numerous multiscreen platforms, frameworks and bespoke implementations, none of which appear to have solved the problem of cost and maintainability. We see the emergence of the mobile-centric casting model as both an opportunity to innovate in user interaction and enable a radical reduction in cost and timelines.”