Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to monetise live channels on Sky Go, its TV Everywhere offer. The system allows addressable advertising to be served across Sky Deutschland’s suite of live sports coverage, including The Bundesliga and UEFA Champions League. The key benefit of the Yospace solution is the way it enables seamless ad-stitching, reliably and at scale.
Boris Haug, Vice President Product, Brand Solutions & Operations at Sky Media, comments: “Dynamic ad insertion empowers us to monetise Sky Go reach that is not considered in linear TV AGF ratings, but represents a growing part of the total reach of Sky live sports events. Besides, it offers targeting opportunities and exact measurement that is far more sophisticated compared to TV. Yospace happens to be an innovative technology partner that can even handle peaks like Bayern Munich vs. Borussia Dortmund reliably.”
Yospace has been working with Sky in the UK since 2015 so this marks an expansion in that relationship. The vendor observes: “With live sports such an important draw for Sky Go subscribers, the quality of user experience goes hand-in-hand with platform stability. Our solution has been proven to be robust enough to support huge audiences on a regular basis, across a full season of top tier football coverage.”