NexGuard, a Kudelski Group company which provides forensic watermarking technology and solutions, has revealed more details about the new Network ID anti-piracy product it plans to showcase at IBC – most significantly, that it involves a technology partnership with Ericsson.
NexGuard says the new product is designed to better identify potential piracy leaks for live content. The way it does this is to insert a unique, invisible and robust forensic watermark into primary distribution feeds for linear TV, whether by satellite or fibre, which then pinpoints the source of illegally distributed signals and enables content owners to take down pirated streams.
The partnership with Ericsson means NexGuard’s Network ID will be pre-integrated with TV & Media industry workflows such as Ericsson’s RX8200 Advanced Modular Receiver for satellite distribution applications, which Ericsson claims is the world’s best-selling IRD.
NexGuard says the sports broadcast industry is one of the areas that can most benefit from the new technology, arguing that in a live environment such as sports broadcasting, ‘there is no second window for monetisation. Therefore, once a game is leaked, its value drops tremendously and cannot be retrieved through other means.’
By identifying the exact weak link in the distribution chain, Network ID enables content owners to immediately target the source, says NexGuard. This can be by warning an affiliate of their liability, cutting down a stream or taking down streams from social media channels.