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Factors that make media companies build in-house or use OVPs for their multiscreen operations

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Economics is not necessarily the primary motivation when a media company decides how to deploy next-generation multiscreen services. Tom Munro, CEO at Verimatrix, notes that sometimes you just need to get to market quickly, like with a 4K OTT implementation that needs HEVC encoding and the biggest device footprint possible. In this video interview, Tom discusses the realities of how companies choose between building multiscreen services themselves and outsourcing them to an OVP – and points out that the level of best-of-breed choice is not a significant factor in those decisions.

After the video, read the report!

Next-generation multiscreen operations – how big is the fork in the road?


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