Ericsson is renaming its Broadcast and Media Services business to Red Bee Media, from today. The Red Bee Media name and brand identity will apply to all of Ericsson’s Broadcast and Media Services businesses worldwide. As part of this change, Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the U.S.
Steve Nylund, CEO of Red Bee Media, says: “Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. We looked at our vision and strategy for the future, and what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media, and is well recognised across the industry.”
Red Bee is headquartered in the UK and employs around 2,500 broadcast and media specialists globally. Its services portfolio spans media management, playout, OTT, access services, content discovery, creative services, sports graphics and analysis solutions.
Ericsson first entered the media services business in 2007 and subsequently grew the business both organically and through acquisitions, including Red Bee Media in 2014. Ericsson has implemented what it calls “a focused business strategy to revitalise technology and market leadership, improve group profitability and enable customer success.” This includes exploring strategic opportunities for the company’s media businesses while continuing to develop solutions to enable the businesses to scale and succeed in the evolving media landscape.