The highly-regarded server-side dynamic ad insertion solution form Yospace can be accompanied by real-time, client-side tracking, and a pre-integration makes it easier for media companies to benefit. The HTML5 SDK from Yospace has been pre-integrated into the NexPlayer HTML5 player. The partnership also enables interactive elements to be included in advertisements; viewers will be able to click on ads for more information about the product being advertised.
“This pre-integration makes it easier for broadcasters and video service providers to monetise their OTT video offerings across all HTML5-enabled browsers and devices and increases their speed to market,” Yospace declares.
NexPlayer HTML5 is an easy-to-integrate HTML5 player that allows video services and publishers to provide HLS and DASH streaming with an advanced feature set that includes CEA 608, closed-captioning, time-shifting, multiple audio tracks and multi-DRM, among other things. The NexPlayer SDK technology is used by over 200 premium video service providers worldwide for multiscreen apps.