Sky is going to acquire exclusive rights for, and commission, original movie productions for the launch of its latest venture, Sky Cinema Original Films. The films will be shown in cinemas – and Sky customers will be able to access them during the cinema window for home viewing. The first film from Sky Cinema Original Films will be the animated comedy ‘Monster Family’ in March. An action movie called ‘The Hurricane Heist’ will follow in April.
“Sky’s original content strategy has already been successful across eight genres of television – now we are taking it to film to give our content-hungry customers even more reasons to keep coming back,” Ian Lewis, Group Director of Sky Cinema, declares. “Sky Cinema already offers Hollywood hits, cult classics and local legends, and with Sky Cinema Original Films we’re going to bring our customers even more laughs, shocks, tears and memories than ever before.”