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Customers no longer talk about broadband – it is all about Wi-Fi now, says Virgin Media chief

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Tony Hanway, CEO at Virgin Media Ireland, believes consumers no longer see a difference between the access network and their home Wi-Fi – not in terms of the customer experience, at least. “Customers do not talk about broadband anymore but they talk about their Wi-Fi. We realised we had to embrace that so we embarked on a cable modem (and combined wireless router) replacement programme so most customers now have upgraded equipment, so they can enjoy ’360-degree’ broadband and Wi-Fi at home,” he told Cable Congress this week.


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