At Virgin Media Ireland, Netflix is now the third most watched ‘channel’ on the programme guide after the state broadcaster (RTE) and commercial broadcaster TV3. Tony Hanway, CEO at Virgin Media Ireland, revealed the statistic at Cable Congress 2018 this week. “Netflix is a relatively close third and the rest of the channels fall off after that,” he explained.
The experience in Ireland is that people are still watching plenty of (traditional) television. “Customers always want news, sport and local content, which they do not get on Netflix,” Hanway said. “They are complementary, and we have not seen cannibalisation [of viewing from the rest of the bouquet].”
You can read more about how European cable operators want to partner with multiple SVOD providers here.