For every 10% of homes that have an SVOD subscription, about 6% of homes will buy a Smart TV within a two-year period. That was the dramatic statistic offered by research firm Ampere Analysis during a briefing this week as it revealed a chart comparing SVOD uptake in mid-2016 with the percentage increase in Smart TV uptake between 2015 and 2017. With ten markets marked on the graph, there is a clear trend line showing that higher SVOD uptake means higher Smart TV uptake. The company suggested that Smart TV makers could be the biggest winners of all from the OTT boom.
“People buy a Smart TV to replace an old television set but also because they want to watch content on apps that are available on them – and this is especially true for older age groups,” Richard Broughton, Executive Director at Ampere Analysis observed. “Smart TVs and streaming boxes are crucial for reaching older age groups with OTT. People subscribe to an SVOD service and then they want it on the television.”