Discovery Inc. has moved to ensure that people viewing its content are compliant with geographic rights restrictions across Europe. The company, whose channel brands include Eurosport, Discovery Channel and Animal Planet, has adopted Digital Element’s hyperlocal IP geolocation technology called NetAcuity. This precisely identifies where viewers are, enabling Discovery to permit access or block it.
“It is vital that our customers can distribute our content within geographical restrictions,” explains Eugene Huang, Senior Vice President for Digital Product and Technology at Discovery. “With the NetAcuity technology, we ensure compliance with third-party rights holders, while guaranteeing that end-users see the high-quality content they expect from Discovery.”
Charlie Johnson, Vice President, UK & Ireland at Digital Element, adds: “NetAcuity will allow Discovery to surmount the challenges posed by cross border telco IP address allocation, so it can fulfil its video rights obligations across all regions.” Other Digital Element customers include Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive and YouView.