“Google TV was in the operator’s face – with Google trying to assert itself over the top of content owners and service providers, but now Google has come back with a more mature attitude and got it right. If Google holds its current policy of not interfering with the Operator Tier and continuing to allow operators to use their own UIs and their own content protection services, the marketplace is set for huge growth.” This is the view of Rethink TV, a division of the analyst/research firm Rethink Technology Research, which has just published a report on the Android STB market called ‘How Android TV finally won the set-top wars – Report and Forecast 2018-2022’.
Though the company does not give figures in its report preview, the accompanying chart shows a dramatic upward trajectory for Android TV devices, with global footprint increasing approximately 400% by 2020, compared to 2017. The chart for Europe reveals a similar pattern.
“Predictions of huge market potential for Android TV, with accelerating uptake from service providers, will lead to sharp shipment rises for vendors,” the report authors say. “In the past, it was not seen as a good idea to integrate Google’s Play Store into set-tops, but due to the upsurge in Netflix usage, operators are now happy to encourage that integration,” the report preview declares.
Interested in Android TV Operator Tier?
Then check out Videonet’s forthcoming webcast, ‘Deploying Android TV Operator Tier STBs: A Masterclass from Com Hem’. On June 5, you will hear a detailed analysis of how Com Hem, 3SS (lead project partner, also responsible for UX/UI front-end), Technicolor (STB hardware and middleware) and Verimatrix (revenue security) collaborated to deliver what is believed to be the world’s first major hybrid Android N deployment using Operator Tier, providing a fully operator customised experience with integrated Google TV services.