Dentsu Group’s digital marketing company CCI (Cyber Communications Inc.), which provides a wide range of digital marketing services for publishers and ad agencies, is partnering with SpotX to provide Japanese broadcasters with SpotX capabilities including its video ad serving platform. The two companies have provided a long list of broadcasters that are going to adopt SpotX’s solutions to improve their monetisation. These include Tokyo Broadcasting System Television, Fuji Television Network and Nagoya Broadcasting Network Co.
SpotX provides a global video advertising and monetisation platform of the same name. The company offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, in-depth analytics and reporting. Moving forward, CCI and SpotX will jointly support Japanese media owners.