Video advertising platform provider SpotX is partnering with server-side ad insertion specialist Yospace to present a joint ad tech demo at IBC.
The demonstration of their advanced advertising solution leverages ad stitching by Yospace, performed server-side. This delivers a TV-like experience – consisting of a single stream combining both content and ads, without any buffering or breaks – across a user’s multiple connected screens.
This means broadcasters only need to manage a single streaming workflow for all linear OTT content. In combination with SpotX’s advanced decisioning capability, ads can be placed that are targeted to each user, potentially delivering a higher value than the ads in the original broadcast.
Allen Klosowski, SVP, Advanced Solutions Group at SpotX, said the Yospace partnership meant broadcasters could decide “whether to deliver a dynamically targeted ad in real time in a given ad break across our global platform.” Meanwhile, Tim Sewell, Yospace’s CEO, said the partnership represented a blend of robustness at scale, which major broadcasters require, with “the wealth of user engagement opportunities opened up by online streaming.”
The two companies will be hosting the joint demos on Yospace’s stand at IBC. Yospace is a finalist in the IBC Innovation Awards 2018, which will be presented at the show.