Vodafone Germany’s next-generation GigaTV platform gives TV subscribers easy access to premium streaming services and niche, personalised OTT content without leaving the set-top box experience, with the streaming content surfaced alongside other TV thanks to a universal search feature. Metrological has helped deliver this capability via its Metrological Application Platform, which supports a choice of 300+ apps that can be onboarded via the Metrological App Library. Integration is said to be fast, thanks to an open SDK.
The apps are integrated directly into the GigaTV user interface, thus ensuring a TV and app experience in a single view. The Metrological Application Platform includes a back-office product suite for onboarding, monetising and optimising the life-cycle of web and native apps across set-top boxes. In addition to unified search, it supports features like contextuality and second screen support. The Metrological back-office gives Vodafone Germany the ability to anticipate the changing content preferences of their TV viewers instantly and efficiently, Metrological says.