TiVo has struck a personalised content discovery deal with anime content provider and Sony Pictures Television subsidiary, Funimation.
Funimation has licensed the Search, Recommendations and Insight modules of TiVo’s Personalised Content Discovery (PCD) platform.
The platform’s reporting and analytics module lets Funimation test, manage and fine-tune search and recommendation performance in real-time to improve the user experience and generate more engagement from viewer searches.
TiVo’s technology is live on Funimation’s website and on its streaming platform FunimationNow, as well as on a range of over-the-top platforms, including Apple TV, Google Chromecast and Roku streaming devices.
TiVo is also providing Funimation with an integrated product and merchandise search function that provides a single landing page for both viewable programs and relevant merchandise, including t-shirts and DVDs.
“Funimation provides an exciting opportunity to showcase our personalisation technology for content providers to help them make the consumer entertainment experience more engaging and streamlined,” said Sean Moore, Vice President of Content Provider Accounts, TiVo.
“Through TiVo’s dynamic recommendation carousels and features like ‘More Like This,’ viewers will no longer have to search for content they might like; the content will now find them.”