Videoscape Europe is the strategy event for D2C, SVOD, AVOD and vPayTV (Pay Lite/skinny bundles), focused on delivering profitable growth in premium digital video. This thought-leadership event returns to London on June 13 with an agenda that will explore whether D2C (direct-to-consumer) media owners should allow themselves to be aggregated online, as a way to accelerate growth, and how you diversify revenue streams – especially by introducing advertising to previously subscription-only services.
The latest D2C mega-launches will be analysed and we take a look at how incumbent media owners can prepare for a digital pivot moment, when streaming becomes their priority. Delegates will hear what is needed to adopt a truly retail mindset as broadcasters turn viewers into customers, and we figure out how to normalise digital video across all workflows and operations.
Expect a hard look at what the EU’s 30% European-sourced VOD quota rule will mean for the whole television market. Broadcasters excel at serving their national audiences, and international SVOD giants were already increasing their ‘local’ productions. Will this ruling bring forward a showdown that could determine the shape of television in Europe for a generation?
Videoscape Europe will start announcing speakers next week and the full agenda will be released shortly. If you would like to get involved as a speaker or sponsor, please contact the organisers (Mediatel Events, which publishes Videonet) here. Kamelia Stefanova, Head of Production, will be happy to discuss speaking opportunities. Sponsorship enquiries should be directed to Katrina Coyne, Business Development Director.
Here are the themes for Videoscape Europe 2019:
Growing in the right way
Reach matters, whether you are in the subscription or advertising game (or both). We consider how you grow a streaming business but also how you grow quickly without sacrificing tomorrow’s profits. In what circumstances should app owners allow themselves to be aggregated? We explore the pros and cons, with particular reference to reach, data ownership, revenue shares, churn levels, marketing costs and subscriber value. We consider when a Pay TV operator should super-aggregate streaming services – and whether this is a way to cut your own content costs while remaining the king of HDMI1.
Hybrid (and fluid) monetisation
There is a growing belief that many subscription-only streaming services will need to introduce advertising to balance their books, while streamers who are wholly reliant on ad revenue could increase revenues if they had some subscription options. We are going to test the theory, then determine just how flexible business models can become. Can we really predict the best way to monetise content on a per-asset or per-window basis, with content moving fluidly between subscription or ad-supported?
Streaming business models unboxed
You will learn about the most important, and emerging, streaming services and their go-to-market and business strategies. We consider large D2C streamers and small ones, and services that are free with advertising or subscription-only. You will hear about: Hybrid services (subscriptions with advertising); Born-digital aggregators of streaming content; Born-broadcast aggregators of streaming content; Those who pull content out of international SVODs; Those who make content specially for international SVODs; Broadcaster standalones; Broadcaster collaborations. We take a look under the hood.
Preparing for the digital pivot
Some incumbent media owners are thinking about the day when streaming is more important to them than broadcast television. Is it already changing business, partnership and technology decisions? We want to know how you maximise the value of Pay TV and free-to-air aggregation while growing a direct-to-consumer service. We consider what an increasingly streaming-focused future means for platform operators who do, and do not, have broadband to sell.
Winning with content
Content is often cited as the reason to sign-up to a streaming service, and the reason to leave. We take a look at the content strategies among different streaming providers. Expect discussions on the impact of the EU’s 30% European-sourced VOD quota rule, and whether it hastens a ‘local’ showdown between international SVODs and broadcasters. We consider the sports rights market, including the role for D2C or aggregated online sports services and new opportunities and disruptions that are emerging. Piracy and anti-piracy will form part of the conversation.
The retail mindset
We consider the retail mindset and marketing skills required by streaming service providers, including broadcasters who are establishing a direct relationship with consumers. What must you do to build share of attention or share of wallet? Discussions will encompass everything from customer acquisition to content marketing and churn-busting. We look for quick-fixes with a big impact – like avoiding involuntary credit-card related churn.
Gaining a competitive edge
In a highly competitive marketplace, where barriers to entry are now fairly low but barriers to greatness remain high, we look for ways that a streaming provider can create competitive advantage. This discussion prioritises the application of data analytics across the streaming business and ways to improve the user experience.
Maximising subscription revenue
How do you get more people to sign-up after a trial? If you acquire subscribers through partners, do some deliver higher value consumers with a lower propensity to churn? How do you maximise lifetime subscriber value? These are some of the questions we will explore.
The advertising opportunity
We take a look at the advertising opportunity for streaming services that own premium video inventory, and how you maximise yield whilst offering a great user experience. We want to know how the advertising market will be affected if more streaming services start offering ads for the first time – and where they will find the necessary skillsets. What are the new partnership opportunities, if any?
Normalising digital video
Whether streaming is 5% of your business or all of it, or you are an incumbent thinking ahead to your ‘digital pivot’ (when the streaming business becomes your priority), there is a common requirement to rationalise digital publishing and distribution, and make it easier to live across platforms and devices and manage the apps lifecycle. Meanwhile, everyone wants ultra-quality streaming with the reliability of broadcast – and minimal latency. We consider how the industry accelerates this ‘normalisation’ process.
You can find out more about Videoscape Europe 2019 here.