Liberty Global has struck a multi-year deal with Amazon to make Prime Video available via Virgin Media in the UK.
Liberty said that the UK cable operator will be the first of its European operations to integrate the Amazon Prime Video app in its Ultra HD V6 set-top box.
The Prime Video app will be available on Virgin TV from this summer, giving viewers access to a range of TV shows and movies, including Amazon Originals like The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan and The Grand Tour.
Liberty Global said that the deal furthers it strategy to integrate over-the-top online video apps and offerings from major streaming players. The company struck a deal with Netflix in September 2016 to make the service available to Liberty customers across more than 30 countries.
“We’re excited to partner with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers,” said Liberty Global’s EVP and Chief Technology Officer, Enrique Rodriguez.
“We know our customers want to see their favourite shows and programming on their big screen at home, and our partnership with streaming services like Amazon continues to make that happen.”
Virgin Media’s Chief Operating Officer, Lutz Schüler, said: “Virgin Media customers will soon be able to seamlessly search for and watch incredible Amazon Prime programming directly from their V6 box in the highest possible quality.
“With thousands of box sets, movies, exclusive and original content, as well as 20 live Premier League games airing later this year, Virgin Media customers will have even more of the TV they love in one place all powered by our ultrafast connectivity.”
Amazon Prime Video Europe’s Vice President, Jay Marine, added: “We have made it even easier for our customers to enjoy Prime Video including Amazon Originals like The Grand Tour, The Marvelous Mrs. Maisel and the highly-anticipated Good Omens starring Michael Sheen and David Tennant.
“We are excited that these shows and many others, award-winning movies and our forthcoming exclusive Premier League matches will all be available on Virgin Media’s V6 box for millions of Prime members across the country.”