The HbbTV Association has welcomed seven new members in the past six months, including security specialists Irdeto and entertainment, communications and networking technology firm Arris.
The other new members are DATV, Enensys Technologies, Fluendo, Samba TV and SmarDTV Global, meaning the association now has more than 75 companies from all areas of the broadcast and broadband industry.
“We are excited about so many diverse and significant industry players joining the HbbTV Association,” said Vincent Grivet, Chair of the HbbTV Association. “It is a further confirmation that HbbTV is really a focal point where the TV experience of the future is being prepared, and we are glad to see these companies come to shape it with their peers.”
The HbbTV Association is a global initiative aimed at providing an open standard for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.
The association claims that HbbTV has been adopted in 36 countries around the world, with more than 300 applications on over 44 million consumer devices using the open specifications to add features such as interactive services, OTT offers or targeted advertising to linear TV channels.