Home Newswire Leichtman Research: 74% of US homes have a connected TV device

Leichtman Research: 74% of US homes have a connected TV device

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Some 74% of US television homes have at least one internet-connected TV device – a similar figure to last year but up from 69% in 2017 and from just 24% in 2010, according to Leichtman Research.

The firm said that overall, 31% of adults in US TV households watch video on a TV via a connected device daily – compared to 25% in 2017, 11% in 2014, and a mere 1% in 2010.

Younger people were most likely to use connected TV devices, with 53% of adults aged 18-34 watching video on a TV via a connected device daily, compared to 31% of those aged 35-54, and 12% of people aged 55 and over.

People who don’t have a pay TV subscription were also more likely to watch video via a connected TV device daily at 49%, compared to 25% of adults who do have a pay TV service.

Leichtman counted smart TVs, stand-alone streaming devices like Roku, Chromecast or Amazon Fire TV, connected video game systems, and connected Blu-ray players in its connected TV device analysis.

In terms of stand-alone streaming players, 49% of homes were found to have one, up from 40% in 2017, and 17% in 2014. Some 18% of adults were found to watch video on these device daily – compared to 12% in 2017 and 4% in 2014.

This was more than the proportion of adults who watched internet-delivered video via a connected Smart TV daily at 14%. However, the smart TV figure was also up from 10% in 2017, and 4% in 2014.

“About three-quarters of all TV households in the US now have at least one connected TV device, with a mean of 3.9 devices per connected TV household,” said Bruce Leichtman, President and Principal Analyst for Leichtman Research Group.

“Over half of all adults watch video via a connected TV device at least weekly, an increase from one-quarter of adults five years ago, and nearly one-third of adults now use these devices daily.”


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