37% want online video on their TV

Thirty seven per cent of Western European broadband homes say they want the ability to receive online video on the TV, led by consumers in France and the UK, and half of homes want to access DVR-recorded content on an Internet-connected device. Those are two findings from a major consumer study by Parks Associates covering 10,000 broadband households across France, Germany, Italy, Spain and the UK, which is the basis of the ‘Connected Consumer in Europe’ study.

Thirty per cent of broadband households in Western Europe are highly interested in receiving TV on a mobile phone, tablet, or computer. When it comes to live TV on an Internet-connected device, UK consumers are most keen with 36% of broadband homes there highly positive about this feature.

Among the Western European nations surveyed, household penetration of connected devices, including connected TVs, game consoles and Blu-ray players, is 30-40%. Game consoles are the most often connected to the Internet; however, Blu-ray players lead all other CE devices in Internet video viewing, with one-third of owners using these devices to watch online movies or TV shows.

Multiscreen services are growing in popularity across Western Europe, comments Brett Sappington, Senior Analyst, Parks Associates. As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content – movies and TV shows. Operators have noted these trends and are rolling out new multiscreen services to capitalize on their growing popularity.