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  • 01-Sep-2010 by Kevin Nolan
  • Consumer Expectations for Connected TV (0)
  • Consumer Expectations for Connected TV
  • Strategy Analytics has conducted interviews with 60 OTT viewers in five countries. Despite diverse ways of accessing content, their motivations for consuming OTT content are similar. The analyst group explains more.

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IBC e-zine: ready to read

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What are the next steps for 3DTV? What does the future Connected Home look like? What are the business models that can invigorate TV advertising? These are all major questions for the industry and we address them head on in our latest issue, which also includes insights about social media TV and  hybrid broadcast broadband. Our reports add some real value to current debates and are a great place to start your IBC investigationsFre.   View e-magazine here

3DTV Analyst Forum at IBC

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Strategy Analytics is pleased to announce that this year’s Analyst Forum at IBC 2010 will feature guest speaker Brian Lenz, who has led BSkyB’s leadership in 3DTV. The Forum will unveil the findings from new consumer and industry research studies focusing on awareness and perception of 3D, intentions to buy, and the readiness of the television production industry for this critical phase of the 3D transition. Attendance at the Analyst Forum is free of charge but as there is limited space attendees are requested to register in advance by visiting www.strategyanalytics.com/IBC2010.html

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