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10-Jun-2010
by John Moulding
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IMS ranks Pace No.1 for Pay TV set-tops
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Connected Home
Pace was the leading supplier of digital set-top boxes (STBs) shipped to Pay TV customers in 2009, according to IMS Research, which has published its 2010 study on ‘The World Market for Set-top Boxes and iDTVs’. This follows a 31% increase in shipments by Pace compared to 2008.
According to Rebecca Kurlak, co-author of the study, “Pace’s position as the 2009 market share leader can not only be attributed to the company’s December 2007 acquisition of Philips’ STB business, but also due to the company’s continued organic growth. The Philips division, now Pace France, operates as a division that focuses on IP, DTT and linear TV services. This additional facility has allowed Pace’s headquarters in England to remain focused on traditional TV platforms and NDS CAS clients.”
For 2009, IMS Research’s top five set-top box manufacturers include Pace, Motorola, Technicolor (formerly Thomson), Scientific Atlanta/Cisco, and Humax. Motorola’s position is attributed to its leadership in the cable sector whilst Technicolor’s focus and leadership continues to be in the satellite sector, IMS reports.
The same study has revealed that nearly 26% of EMEA’s digital STB shipments were deployed into Eastern Europe in 2009. By 2012, IMS Research estimates that Eastern Europe will comprise nearly 33% of EMEA’s digital STB shipments.
Kurlak says the top five markets contributing the most to digital STB shipment growth are Russia, Poland, the Czech Republic, Romania and Hungary. Russia alone comprises 58% of Eastern Europe’s shipments and 15% of EMEA’s 2009 STB shipments.
The IMS study provides detailed analysis of STB shipments and revenues for 68 countries. The market research firm has also updated its Online Digital Set-top Box & iDTV Database and reveals that on a global basis, digital TV households grew by 30% during 2009 with the IPTV and free-to-air DTT platforms experiencing the strongest growth, both near 60%. CAGR for all digital platforms between 2010 and 2014 is expected to be 8.2%.
STB shipments increased by 18% over 2008, due in large part to analogue switch-off in large terrestrial markets. A slight decline in total STB shipments is expected in 2010 and 2011, says the research company. World shipments for hybrid STBs increased 27% over 2008 with the majority of these going to Pay TV hybrid satellite deployments. Integrated DTV receiver shipments increased 33% due to high levels of penetration in the US, Western Europe, Taiwan, and Japan.
About the author
John Moulding joined Videonet as editor at the start of 2010, having spent over 10 years writing about digital TV and the various technologies that have simultaneously disrupted and enriched the television business. With Videonet he is focused on the unstoppable march towards multiplatform, connected and personalized television. John was editor of Cable & Satellite International (now CSI) for six years before helping launch New Video Technology, and helped develop the IPTV World Series conference programmes from 2006-07. At home, he takes a Sky triple-play bundle, watches around one-third of content time-shifted, enjoys BBC iPlayer on television through the Wii, and eagerly awaits the arrival of YouTube on his own TV (the killer TV application for late on a Friday night). He is still loyal to channels - but can also remember when TV shut down after lunch.
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