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The message that cable is good for European broadband ambitions is resonating louder with regulators, supported by higher broadband penetration in markets where cable competes strongly with incumbent telcos. Carolin van Weede, Managing Director of Cable Europe, says that with 35% of Europe's cable subscribers taking digital today, another big challenge is digitisation. Viral marketing about the benefits of catch-up TV and VOD will help operators to boost digital figures
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