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  • 09-Jun-2010
  • Channels will pay service providers for quality OTT
  • Video | 5:30

As architected today, the Internet cannot support prime-time viewing peaks for long-form video. To enable continued growth of OTT content, especially as broadcasters deliver more content in catch-up form to connected TV devices, video needs to be cached closer to end users. Nick Fielibert, CTO Cable, Digital Media and IPTV Business, Service Provider European Markets at Cisco, says channel owners will pay service providers for the necessary CDN services to guarantee OTT QoE.

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