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TV platform operators can try to replicate their current content aggregator/retailer function online with TV Everywhere type services that make on-demand content available over-the-top. But according to Anthony Berkeley, VP Business Development at Alcatel Lucent, they need to guarantee QoS end-to-end by building CDNs inside their own networks. They can then provide multi-screen bundled offers, possibly with advertising, and achieve a two year ROI for the CDN investment.
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