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  • 05-May-2010
  • The impact of DVR for Pay TV operators
  • Video | 7:40

Sky Deutschland is focusing on HD and time-shifting to drive growth of its Pay TV service. David Whittaker, Director of Business Development & Advertising Technologies at NDS discusses the impact DVR can have on the Pay TV business model and how DVR can be monetized beyond subscriber acquisition and package upgrades, including the potential for addressable advertising.

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