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  • 29-Jun-2009
  • Need attractive content to monetise VOD
  • Video | 1:33

While the industry is getting excited about the rise in VOD usage, Joachim Roos, CEO and Founder of Edgeware, states that only two to five percent of subscribers are actually using the service. Joachim argues, and I have to agree with him reflecting on my personal experience of VOD, that there’s not enough “attractive” content in order to fully monetise VOD. 

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