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Brightcove's CEO, Jeremy Allaire, offers his view on the world of free ad-funded online content and how this poses a major threat and opportunity to pay-tv operators. As it currently stands, the likes of Hulu and Zillion TV are not making money but Jeremy believes this model will work and he points out that CPM's and viewing figures are raising dramatically while service providers are getting more creative and interactive with advertising which is appealing to advertisers.
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