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  • 19-Feb-2010
  • Lack of visibility could stifle online TV growth
  • Audio | 7:22

At the Brightcove event on the value of online video held in London, Rhys McLachlan, Managing Partner, Implementation & Futures Investment at Mediacom, a major media buying company, says advertiser clients are starting to ask tough questions about the effectiveness of online video advertising and Return on Investment. Unless online providers can deliver key figures like incremental audience additions (i.e. online viewers who were not also watching on TV), advertising growth is going to be stifled

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