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  • 19-Feb-2010
  • Connected TV ads could be best of both worlds
  • Video | 5:17

At the Brightcove event on the value of online video held in London, Tim Hussain, Head of Video & Mobile Advertising at Sky Digital Media says it is a challenging environment for multiplatform services that are based on advertising alone, and says advertising budgets for pre-roll video advertising will only really open when there is a better understanding of audiences. He is excited by the connected device environment, which could combine the best of online with the reach and engagement of television

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