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These are the most read news stories of the past fortnight.
These are the most read blog items of the past month
These are the most read white papers of the past 3 months
These are the most viewed videos of the past month
These are the most viewed webcasts of the past 3 months
These are the most read industry reports of the past 3 months
Simon McGrath, Chief Marketing Officer at SeaChange International, says CFOs can no longer justify VOD investments on the basis of customer acquisition and retention alone. So the pressure is on to monetize VOD more effectively, which means more sophisticated bundling and three-screen services and a big retail push to up-sell customers. Premium ads around catch-up TV will prompt new debates about service provider and broadcaster relationships.
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