Channel 4 is demonstrating what the future of online commercial ‘broadcasting’ looks like. The UK broadcaster closed its digital shop – the 4oD catch-up service - and instead built a digital shopping mall called All 4, which launched in March 2015.
Disaster recovery is one of the functions that could be virtualized early in the television market even if video headends continue to rely on rack-based appliances (which could be using dedicated ASIC-based hardware or off-the-shelf ‘server’ devices running software).
A study assessing the impact of all video-based advertising on sales has demonstrated that if you spend a high proportion of your overall video advertising budget on broadcast TV you can expect a higher return on investment (ROI) from any budget that is allocated to digital video.
Senior executives from across the Canadian television advertising industry were in Toronto last month for the second Future TV Advertising Forum Canada and it became clear that while this market still lags the U.S.
This summer Liberty Global will deploy a next-generation content metadata system that consolidates all metadata operations for broadcast and OTT services, eliminating function duplication and so potentially reducing cost.
“The so-called Golden Age of TV is pretty much ad-free.” That was the assertion of Neil Johnston, Chief Trading Officer for GroupM Canada, as he bemoaned the fact that must-see content is increasingly appearing on HBO, Netflix and Shomi (the Canadian SVOD offering), services that do not rely on a
Canada could be on the way towards a notable world first in advanced advertising – a set-top box audience measurement system that combines the data from multiple Pay TV operators into a single data set.
The PERSEUS compression codec has received arguably its most important endorsement yet, with Sky Italia using the technology to deliver its complete bouquet of content, covering linear channels and on-demand, to customers who take its streaming service on Telecom Italia broadband lines.
In the early days of OTT, Pay TV operators were always catching up with early-adopting consumers who were restless for multiscreen access. Overnight, they went from being the innovators to the technology laggards and took years to cast off the label – a humbling experience.
The average viewer in the UK watched a total of 3 hours and 51 minutes of TV a day in 2015 but of this, only 4 minutes (less than 2%) a day was watched on non-TV devices like tablets, laptops and smartphones. The other three hours and 47 minutes was consumed on a television set.
Viacom’s ongoing international TV research initiative, TV RE[DEFINED], has found that once TV viewers get connected to broadband, they observe similar multi-platform consumption habits regardless of the country they live in.
Liberty Global has no set policy on integrating Netflix into its cable offers in those of its markets where the premium SVOD service has now launched, and will determine such partnerships on a case-by-case basis.
Advertising agencies have been slowly migrating towards more addressable advertising media and are now looking for addressable campaign opportunities across the full digital and traditional television landscape.