Welcome 

Analysis

Kabel Deutschland to provide online and TV viewing via a single UI

Germany’s largest cable operator, Kabel Deutschland (now part of Vodafone) has provided initial details on its next-generation video service that point towards the operator trying to become a ‘super-aggregator’ that makes all entertainment sources available through the same user interface.

Read Article

Time to cover up the 3DTV scars and trumpet UHD

The scars of 3DTV are still visible on the television industry.

Read Article

Sky AdSmart expands to on-demand content; first U.S. demos at CES 2015

Sky Europe (previously BSkyB) is expanding its Sky AdSmart addressable advertising solution to cover on-demand content into the set-top box, starting this spring.

Read Article

Charter moves device intelligence from edge to the cloud

Charter Communications, the fourth largest cable operator in the U.S., is putting its faith in a cloud user interface where the UI ‘page’ representation demanded by a consumer (e.g.

Read Article

Thomson HD demo: the first step to a UHDTV launch on French DTT by 2018?

By Barry Flynn, Contributing Editor

Last month in Paris, Thomson Video Networks proved that packing five HDTV channels into a French DVB-T multiplex without compromising quality was technically possible using current video compression technology.

Read Article

Comcast brings the TV Everywhere model to 4K content

While waiting for its X1 UHD set-top box to arrive (it is coming this year), U.S. cable giant Comcast is taking a ‘TV Everywhere’ approach to getting some 4K content to customers under its brand name.

Read Article

DISH explicitly targets "underserved millennials" with new standalone Pay TV Lite service

DISH Network Corporation, which owns the DISH Pay TV satellite service in the U.S., has unveiled details of its much anticipated standalone, cross-genre streaming (OTT) Pay TV offer, which will be called Sling TV and launch in the first quarter of this year.

Read Article

Videonet’s top stories of 2014 – the review

Here is a selection of the most important stories from Videonet in 2014, starting with the Editor’s Top Ten and then a selection of stories under the category headings: Pay TV business strategy, user experience developments, the future of advertising, content delivery innovations, new kinds of TV

Read Article

Household-level addressable advertising: The hurdles agencies must overcome

There are a number of challenges that, unless adequately addressed, will slow the growth of household-level addressable television advertising. But there are also strong incentives for all stakeholders to open up this market.

Read Article

Advertisers will pay up to 40% more for TV sponsorship deals linked to social media, says TV4

By Barry Flynn, Contributing Editor

Advertisers are prepared to pay up to 40% more for TV sponsorship campaigns which are tightly integrated with social media platforms, according to Sweden’s largest commercial channel, TV4.

Read Article

Near-live multiscreen TV increases advertising opportunities

The role of advertising as a way to monetize multiscreen viewing was outlined during the recent Videonet webcast ‘Preparing for the live-to-VOD explosion’.

Read Article

Three-quarters of GroupM's U.S. clients will have tried addressable ads within a year

Summary of this story:

Approximately one-quarter of television advertising budget will be spent on addressable advertising within three years.

Read Article

The two biggest take-aways from Future TV Advertising Forum 2014

Two quick takeaways from Future TV Advertising Forum 2014 (as an entrée to our in-depth coverage that will follow over the next month):

Read Article

Unilever downbeat on addressable TV advertising, querying relevance for FMCG brands

By Barry Flynn, Contributing Editor

Unilever, one of the UK’s biggest advertisers, gave a downbeat assessment of the market for addressable TV advertising at the Future TV Advertising Forum this week.

Read Article

How Pay TV will deal with cord-nevers and premium direct-to-consumer apps

Pay TV is no longer a growth industry in the U.S. and over time it will become relatively less important to service providers as they transition to a ‘broadband first-television second’ mentality, a process that has already begun.

Read Article

Who the Pay TV refugees are and what motivates them

The Diffusion Group (TDG), the U.S. analyst research company, has recently finished a study investigating the motives of U.S. consumers (adult broadband homes) who choose to live their lives without Pay TV.

Read Article

Next-generation multiscreen comes with operational challenges

In the beginning we had television. Then we were blessed with multiscreen viewing, mainly based upon on-demand content, much of it from non-premium content sources. Then came premium multiscreen TV, mainly on-demand.

Read Article

Addressable DAI inventory management hits the radar

Dynamic Advertising Insertion (DAI) works and there are various campaign case studies to illustrate the impact of addressable advertising using DAI technology for television.

Read Article

Pages