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Sky Italia deploys PERSEUS compression for ‘IPTV’ in first DTH and STB implementation for codec

The PERSEUS compression codec has received arguably its most important endorsement yet, with Sky Italia using the technology to deliver its complete bouquet of content, covering linear channels and on-demand, to customers who take its streaming service on Telecom Italia broadband lines.

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Pay TV operators need to be ready for anything, thus the focus on agility and new operations models

In the early days of OTT, Pay TV operators were always catching up with early-adopting consumers who were restless for multiscreen access. Overnight, they went from being the innovators to the technology laggards and took years to cast off the label – a humbling experience.

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CSA judges HD DTT transition a ‘success’, but is over-ruled on Numéro 23

By Barry Flynn, Contributing Editor

The French audiovisual regulator, the CSA, says the country’s second DTT ‘switch-over’, from MPEG-2 to MPEG-4, has been a success.

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Comcast’s syndication of X1 platform is another sign of innovation sharing

More signs are emerging of how the technology needed to build next-generation TV platforms is being ‘shared’ among operators.

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How Freesat uses data from 70,000 STBs to track viewer behaviour in real time

By Barry Flynn, Contributing Editor

At the Connected TV Summit in London, free-to-air satellite broadcaster Freesat demonstrated how it is now able to analyse viewer behavior in real-time by harnessing data from its set-top boxes.

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Television set maintains its attraction for TV content among 16-24s

The average viewer in the UK watched a total of 3 hours and 51 minutes of TV a day in 2015 but of this, only 4 minutes (less than 2%) a day was watched on non-TV devices like tablets, laptops and smartphones. The other three hours and 47 minutes was consumed on a television set.

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Viacom: “connected TV viewers average six devices and five sources – everywhere”

By Barry Flynn, Contributing Editor

Viacom’s ongoing international TV research initiative, TV RE[DEFINED], has found that once TV viewers get connected to broadband, they observe similar multi-platform consumption habits regardless of the country they live in.

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Liberty: Virgin Netflix deal not a template for other territories

By Barry Flynn, Contributing Editor

Liberty Global has no set policy on integrating Netflix into its cable offers in those of its markets where the premium SVOD service has now launched, and will determine such partnerships on a case-by-case basis.

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No room for mistakes once you start increasing addressable advertising inventory

Advertising agencies have been slowly migrating towards more addressable advertising media and are now looking for addressable campaign opportunities across the full digital and traditional television landscape.

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Connected TV Summit: Mixed Reception for EU content portability rules

By Barry Flynn, Contributing Editor (with some additional reporting by John Moulding)

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Traditional TV companies must move beyond ‘one-size-fits-all’

Pay TV operators and broadcasters must say goodbye to ‘one size fits all’ services and diversify their content offer and their market reach, as well as the way they distribute content, in order to thrive in the years ahead.

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Videonet Connected TV Awards winners are unveiled

Sky Media scooped five prizes at the Videonet Connected TV Awards last night, one of the most impressive hauls ever achieved by one company. The sales division for Sky (the UK Pay TV operator) represents the ad sales business for Sky channels and a number of third-party channels.

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Stofa set to launch ground-breaking ‘à la carte’ offer

By Barry Flynn, Contributing Editor

Stofa, Denmark’s second-largest cable operator, is planning to launch an ‘à la carte’ pay-TV offering “in late March”.

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Cadent Technology (BlackArrow) unveils its solution for linear STB addressable advertising

Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising

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Connected TV World Summit preview: How traditional media can thrive

Connected TV World Summit is next week (London, March 16-17), providing a deep-dive into the strategies that are helping leading Pay TV operators, broadcasters and other content owners transform their businesses in order to counter OTT competition, expand their own reach and grow revenues.

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Magine TV wants to become a global TV platform, with Netflix-like scale

Magine TV, the online TV service targeting multiscreen viewers in Sweden and Germany with a strong line-up of popular channels, has confirmed its ambition to become a global television platform, enabling its content partners to reach audiences across Europe and the Middle East initially.

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Towards a global future TV standard – Part 2

In the second of a two-part series, Contributing Editor Barry Flynn looks at European plans for a global TV standard

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