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Videonet’s top stories of 2014 – the review

Here is a selection of the most important stories from Videonet in 2014, starting with the Editor’s Top Ten and then a selection of stories under the category headings: Pay TV business strategy, user experience developments, the future of advertising, content delivery innovations, new kinds of TV

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Household-level addressable advertising: The hurdles agencies must overcome

There are a number of challenges that, unless adequately addressed, will slow the growth of household-level addressable television advertising. But there are also strong incentives for all stakeholders to open up this market.

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Advertisers will pay up to 40% more for TV sponsorship deals linked to social media, says TV4

By Barry Flynn, Contributing Editor

Advertisers are prepared to pay up to 40% more for TV sponsorship campaigns which are tightly integrated with social media platforms, according to Sweden’s largest commercial channel, TV4.

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Near-live multiscreen TV increases advertising opportunities

The role of advertising as a way to monetize multiscreen viewing was outlined during the recent Videonet webcast ‘Preparing for the live-to-VOD explosion’.

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Three-quarters of GroupM's U.S. clients will have tried addressable ads within a year

Summary of this story:

Approximately one-quarter of television advertising budget will be spent on addressable advertising within three years.

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The two biggest take-aways from Future TV Advertising Forum 2014

Two quick takeaways from Future TV Advertising Forum 2014 (as an entrée to our in-depth coverage that will follow over the next month):

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Unilever downbeat on addressable TV advertising, querying relevance for FMCG brands

By Barry Flynn, Contributing Editor

Unilever, one of the UK’s biggest advertisers, gave a downbeat assessment of the market for addressable TV advertising at the Future TV Advertising Forum this week.

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How Pay TV will deal with cord-nevers and premium direct-to-consumer apps

Pay TV is no longer a growth industry in the U.S. and over time it will become relatively less important to service providers as they transition to a ‘broadband first-television second’ mentality, a process that has already begun.

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Who the Pay TV refugees are and what motivates them

The Diffusion Group (TDG), the U.S. analyst research company, has recently finished a study investigating the motives of U.S. consumers (adult broadband homes) who choose to live their lives without Pay TV.

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Next-generation multiscreen comes with operational challenges

In the beginning we had television. Then we were blessed with multiscreen viewing, mainly based upon on-demand content, much of it from non-premium content sources. Then came premium multiscreen TV, mainly on-demand.

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Addressable DAI inventory management hits the radar

Dynamic Advertising Insertion (DAI) works and there are various campaign case studies to illustrate the impact of addressable advertising using DAI technology for television.

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Three French operators are integrating Netflix into their platforms – but slowly, and only for some subscribers

By Barry Flynn, Contributing Editor

US SVOD service Netflix found itself accused by a French consumer protection group this week of placing clauses in its customer agreements that were illegal under French law.  

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French market moves towards online video GRP

While linear TV on the main screen still dominates viewing in France, non-linear viewing is growing fast, especially on mobile devices and especially among the young, and CANAL + Group has been adjusting to the new realities with its catch-up services made available under a number of channel bran

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Pay TV market becoming more segmented; service providers can take advantage

We have now reached an inflection point in the Pay TV industry where OTT delivery and connected devices are opening the way for more granular segmentation of the viewing population, according to what they are willing to pay and what their interests are.

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92% of kids app viewing is on-demand at Norway’s NRK

Figures provided by the Norwegian public broadcaster NRK demonstrate the notable difference in the popularity of on-demand viewing compared to linear viewing among children using its dedicated kids multiscreen streaming player service, NRK Super.

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VOD migration to TV sets confirmed, driven by connected TV devices

More UK viewers are choosing to access VOD content on their main TV rather than laptops, tablets or other multiscreen devices thanks to the impact of connected TV devices.

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700MHz: European broadcasters draw a line in the sand

By Barry Flynn, Contributing Editor, Videonet

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Cablevision works towards automation for programmatic linear TV

Cablevision Media Sales and its parent company Cablevision Systems Corporation are leading the way into the programmatic era for linear TV advertising.

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Delivering third-party online video through the managed QAM network

Pay TV operators are being offered the chance to make leading online video services part of their television line-up without the need for IP set-top boxes or STBs capable of supporting browsers and HTML5.

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Service providers can become the portal to our daily lives

Service providers are being urged to dramatically extend the multiscreen relationship they already have with customers, moving beyond the ‘narrow’ provision of entertainment to become what is effectively a portal for our daily lives, providing easy access to all types of content we need from the

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