The television industry should learn the lessons of the ‘digital’ advertising industry and make sure that it applies programmatic technology to the execution of campaigns, like which advertisement is served where and to whom, and not to the trading process, meaning the media transactions that det
Viacom International Media Networks (VIMN) is targeting millennials in Germany, Switzerland and Romania with a kind of ‘mobile first’ strategy that makes MTV video content available on smartphones that can then ‘cast’ the programming to other multiscreen devices including Smart TVs and tablets.
UPC Hungary, the largest cable operator in Hungary and part of Liberty Global, is the first Pay TV operator in the world to deliver online video to its set-top box subscribers across the managed broadcast network.
Chris Johns, Chief Engineer, Broadcast Strategy at Sky UK, who played a key role in the Pay TV operator’s HDTV roll-out, told the recent SES Ultra HD Conference that there was an ‘Elephant in the room’.
Confirming its leadership in cross-platform advertising, the U.S. cable operator Time Warner Cable (TWC) has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered over IP to connected devices.
The proliferation of quality online video services has given us access to content that was not available before, but to exploit the increased choice, consumers have to navigate between different services via apps or browser to find what they want.
Harmonic Inc. has enjoyed great success with its Electra 8000 and Electra 9000 family of encoding platforms, dedicated appliances based on ASIC designs with multi-format, multi-codec capabilities to cover the needs of broadcast TV and multiscreen streaming.
Platform operator and broadcaster transformation is the umbrella theme for this year’s Connected TV World Summit 2015, the world’s leading thought-leadership event tackling the challenges and opportunities in the connected TV era.
The new Sling TV OTT offering from DISH Network is aimed squarely at millennials, as DISH President and CEO Joseph P. Clayton made clear when he unveiled the ‘Pay TV Lite’ service at CES earlier this month.
Germany’s largest cable operator, Kabel Deutschland (now part of Vodafone) has provided initial details on its next-generation video service that point towards the operator trying to become a ‘super-aggregator’ that makes all entertainment sources available through the same user interface.