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Digital advertisers can plan and pay for campaigns based on viewability standards

Videology is claiming an industry-first by making it possible for marketers to book advertising spots in digital video based on whether they are likely to be viewed properly and then pay only if the ads are indeed viewed.

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Sky makes video home networking a point of competitive differentiation

Sky UK has revealed more about the motivations and technologies behind the premium home networking that is such an important part of the new Sky Q platform.

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Sky and Ziggo embrace online youth video culture to boost their ‘traditional’ Pay TV services

Pay TV operators are on a mission to make themselves more attractive to young millennials and Generation Z and it is not just about offering great multiscreen services and box-sets and smart user interfaces.

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What it means for TV when you can deliver live OTT streams in perfect time with broadcast signals

Content owners and service providers are being offered the chance to deliver live OTT streams to multiscreen devices without any delays compared to the live satellite, cable, DTT or multicast IPTV signals of the same content.

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Telcos need a new kind of TV solution that acknowledges low content margins

Telcos need a new kind of TV solution, one that acknowledges their focus on broadband and mobile as drivers of revenue and growth and which accepts television as the glue for the quad-play rather than as a raison d'etre, as it is for some Pay TV operators, especially satellite providers.

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How to displace Roku and Samsung with your Pay TV Lite set-top box

Convinced that more Pay TV operators are going to launch ‘Lite’ OTT services similar to NOW TV from Sky or Sling TV from DISH Networks, NAGRA has unveiled a ready-made solution designed to compete with the best Consumer Electronics streamer boxes, in terms of looks, and with the best online servi

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How more meaningful metadata improves content marketing and monetization

Every film or TV programme delivered over a digital TV system – broadcast or online – is associated with a set of ‘metadata’ of one sort or another that includes descriptive information about the content, including such things as title, story-line, cast, genre, release date, running-time, and so

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Attention moves beyond 4K resolution to HDR and ‘Ultra HD Premium’ at CES

There is plenty of Ultra HD news coming out of CES 2016 in Las Vegas this week, as you might expect, and the biggest developments are the emergence of the ‘Ultra HD Premium’ brand and logo – signifying displays that offer much more than 4K resolution and include better colour and high dynamic ran

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What we learned at Future TV Advertising Forum, Part 2

Two weeks ago we published our first seven takeaways from Future TV Advertising Forum 2015 (see separate story), focusing on addressable advertising and programmatic TV advertising.

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Our takeaways from Future TV Advertising Forum 2015, Part 1

Future TV Advertising Forum brought together large parts of the television advertising ecosystem last week, with delegates from all over Western Europe and parts of the U.S. and Canada.

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Advertisers are switching to programmatic buys for MTG’s online catch-up inventory

Modern Times Group, the broadcast group that includes pay channels, ad-funded free-to-air channels and the Viasat and Viaplay Pay TV services, has established a more direct line into digital advertising buyers as a result of its programmatic technology.

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Channel 4 points to 100% addressable world for its premium online inventory

There needs to be a ‘mind-shift’ about the role of programmatic buying for premium video, with an acknowledgement that this trading process, when applied correctly, can be used in parallel to direct sales to give buyers access to the best online television inventory.

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TF1 Publicité introduces the concept of cheese-GRP as a new advertising currency

TF1 Publicité, which sells advertising space on TF1 Group channels including on television and online, introduced the concept of a cheese GRP (Gross Rating Point) or shampoo GRP at Future TV Advertising Forum on Wednesday – explaining how it is combining viewing panel data and purchase panel data

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What it means when a broadcast giant pursues digital equality

Linear television remains the king of advertising, despite audience fragmentation and more on-demand viewing. It gives marketers what no other video-centric medium can: the ability to get their brand messages to a huge number of people very quickly.

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