The PERSEUS compression codec has received arguably its most important endorsement yet, with Sky Italia using the technology to deliver its complete bouquet of content, covering linear channels and on-demand, to customers who take its streaming service on Telecom Italia broadband lines.
In the early days of OTT, Pay TV operators were always catching up with early-adopting consumers who were restless for multiscreen access. Overnight, they went from being the innovators to the technology laggards and took years to cast off the label – a humbling experience.
The average viewer in the UK watched a total of 3 hours and 51 minutes of TV a day in 2015 but of this, only 4 minutes (less than 2%) a day was watched on non-TV devices like tablets, laptops and smartphones. The other three hours and 47 minutes was consumed on a television set.
Viacom’s ongoing international TV research initiative, TV RE[DEFINED], has found that once TV viewers get connected to broadband, they observe similar multi-platform consumption habits regardless of the country they live in.
Liberty Global has no set policy on integrating Netflix into its cable offers in those of its markets where the premium SVOD service has now launched, and will determine such partnerships on a case-by-case basis.
Advertising agencies have been slowly migrating towards more addressable advertising media and are now looking for addressable campaign opportunities across the full digital and traditional television landscape.
Pay TV operators and broadcasters must say goodbye to ‘one size fits all’ services and diversify their content offer and their market reach, as well as the way they distribute content, in order to thrive in the years ahead.
Sky Media scooped five prizes at the Videonet Connected TV Awards last night, one of the most impressive hauls ever achieved by one company. The sales division for Sky (the UK Pay TV operator) represents the ad sales business for Sky channels and a number of third-party channels.
Connected TV World Summit is next week (London, March 16-17), providing a deep-dive into the strategies that are helping leading Pay TV operators, broadcasters and other content owners transform their businesses in order to counter OTT competition, expand their own reach and grow revenues.
Magine TV, the online TV service targeting multiscreen viewers in Sweden and Germany with a strong line-up of popular channels, has confirmed its ambition to become a global television platform, enabling its content partners to reach audiences across Europe and the Middle East initially.