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Analysis

Vendors with client software in the home eye new role as data gatherers and hosts

There is a growing emphasis on data analytics as a business tool, whether our viewing information is being used to inform more relevant content recommendations, work out which customers are most likely to churn or start targeting advertising more effectively.

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The Pay TV operations revolution, using gifts from the Internet barbarians

The barbarians are at the gates but do they bear any gifts? This is what someone asked Ken Morse, CTO & VP, Service Provider Video at Cisco, five years ago at the height of concerns that OTT new entrants would seriously damage the television industry.

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If consumers give you data, you must give something back

If media companies are gathering behavioural or other personal data from users via their digital (online) video services, like their catch-up TV services (some of which now include streamed linear channels) then you must give them some reward.

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The alternative approach to household-addressable linear TV advertising

An innovative advertising campaign for Gillette in Germany looks, on the surface, like an advanced form of interactive advertising that uses HbbTV as the standards-based mechanism for serving broadband-delivered creative.  But this campaign signifies much more.

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SNL Kagan: pay-TV has ‘competitive advantage’ with EST

By Barry Flynn, Contributing Editor

Electronic sell-through (EST) is a small but growing sector, according to consultants SNL Kagan, and pay-TV operators are best-placed to exploit it.

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Maxdome shows how an SVOD service can differentiate itself on a Pay TV platform

Given the growing trend for online SVOD services to be supported on Pay TV platforms, Filmon Zerai, COO & Managing Director at Maxdome was recently asked how his service can differentiate itself in this environment, where it may sit alongside multiple competing SVOD stores in future.

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TV4 outlines its digital-first strategy to reach and monetize younger audiences

TV4 Group, Sweden’s largest commercial television company, has been outlining its initiatives to transform itself into a more youth-focused content provider and embrace the ‘digital-first’ mindset of young consumers who may watch traditional TV but spend increasing amounts of their time online.

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What we learnt about the future shape of Pay TV and broadcasting at Connected TV World Summit 2015

Connected TV World Summit 2015 lived up to its billing and provided some clear insight into how Pay TV operators and established broadcast groups must transform themselves in order to remain at the centre of consumer lives in a world where younger consu

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WWE says its direct-to-consumer sports strategy is paying off

WWE, which distributes its wrestling content globally, caused a stir when it launched a direct-to-consumer offering in February 2014 and made not only its best premium content like the Raw and SmackDown shows available inside a no-commitment monthly $9.99 subscription offering, but also all twelv

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Ericsson: HDR+ is the answer – and UHD needs to be re-positioned

By Barry Flynn, Contributing Editor

At the Connected TV Summit in London yesterday, Ericsson came as close to saying the consumer electronics industry had got UHDTV wrong as it was possible to – without actually saying so.

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Videonet Connected TV Awards winners revealed

The results of the Videonet Connected TV Awards 2015 were announced on Wednesday during an awards ceremony at Connected TV World Summit in London. There were 74 entries in this year’s awards (the fifth time the annual awards have been held). The final results were:

 

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The motivations that tempt 16-24s away from TV may only be temporary

Thinkbox, the marketing body for commercial TV in the UK, has just published research that claims to reveal why young people watch what they watch, including why they view far less TV than the average consumer.

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VOO Videowall puts broadcast programmes firmly in the spotlight

The Belgian cable triple-play provider VOO has introduced a new set-top box with an advanced user experience that, among other things, includes a video mosaic that shows all the programmes airing right now categorized by genre, complete with moving pictures and sound, with the ability to zap dire

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Connected TV World Summit preview: Understanding the next transformation in television

The ‘traditional’ television industry and its technology ecosystem has become a prime innovator as well as user of streaming video.

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Great response to MTG programmatic; next step is introducing first-party broadcaster data

MTG will introduce its own first-party data into its programmatic advertising trading solution in the second half of this year, at which point user data from its multiscreen platforms including log-in data and behaviour will be harnessed.

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Serious interest in enhanced HDTV with HDR as an alternative to basic 4K

The possibility of an enhanced version of HDTV as an alternative to 4K and even as an alternative to what people are calling real UHD or premium UHD (meaning 4K plus high dynamic range, higher frame rates and wider colour gamut) seems to be gathering support.

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The Videonet Connected TV Awards 2015 shortlists have been announced

The shortlists for the Videonet Connected TV Awards 2015 have been announced. The judges were impressed with the high quality of the entries and have worked hard to narrow the field to four potential winners in each category.

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