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What the future of online commercial broadcasting looks like

Channel 4 is demonstrating what the future of online commercial ‘broadcasting’ looks like. The UK broadcaster closed its digital shop – the 4oD catch-up service - and instead built a digital shopping mall called All 4, which launched in March 2015.

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Disaster recovery will be virtualized early on but UHD will take much longer

Disaster recovery is one of the functions that could be virtualized early in the television market even if video headends continue to rely on rack-based appliances (which could be using dedicated ASIC-based hardware or off-the-shelf ‘server’ devices running software).

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Digital video ads have better ROI than broadcast, but only if you are already spending big in broadcast

A study assessing the impact of all video-based advertising on sales has demonstrated that if you spend a high proportion of your overall video advertising budget on broadcast TV you can expect a higher return on investment (ROI) from any budget that is allocated to digital video.

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US Clypd brings advanced audience targeting to linear TV, eyes European market

By Barry Flynn, Contributing Editor

US ad tech start-up Clypd is to open a UK office this summer, with a view to rolling out its sell-side programmatic offer to European TV sales houses.

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Brightcove: low video ad CPMs driving new SVOD offers in APAC

By Barry Flynn, Contributing Editor

Low CPMs for video ads in Asia are driving experimentation with Netflix-like SVOD models there, according to Mark Blair, Brightcove’s newly-appointed EMEA VP.

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Advanced ad-tech on set-top box inventory is still the Achilles heel for Canadian market

Senior executives from across the Canadian television advertising industry were in Toronto last month for the second Future TV Advertising Forum Canada and it became clear that while this market still lags the U.S.

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Liberty Global unifies its metadata processing across broadcast and OTT and across territories

This summer Liberty Global will deploy a next-generation content metadata system that consolidates all metadata operations for broadcast and OTT services, eliminating function duplication and so potentially reducing cost.

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Give us bigger ratings and advanced ad-tech, and ad money will flow back to TV, says GroupM chief

“The so-called Golden Age of TV is pretty much ad-free.” That was the assertion of Neil Johnston, Chief Trading Officer for GroupM Canada, as he bemoaned the fact that must-see content is increasingly appearing on HBO, Netflix and Shomi (the Canadian SVOD offering), services that do not rely on a

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Canada could combine all Pay TV set-top box data into a shared audience measurement system

Canada could be on the way towards a notable world first in advanced advertising – a set-top box audience measurement system that combines the data from multiple Pay TV operators into a single data set.

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Sky Italia deploys PERSEUS compression for ‘IPTV’ in first DTH and STB implementation for codec

The PERSEUS compression codec has received arguably its most important endorsement yet, with Sky Italia using the technology to deliver its complete bouquet of content, covering linear channels and on-demand, to customers who take its streaming service on Telecom Italia broadband lines.

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Pay TV operators need to be ready for anything, thus the focus on agility and new operations models

In the early days of OTT, Pay TV operators were always catching up with early-adopting consumers who were restless for multiscreen access. Overnight, they went from being the innovators to the technology laggards and took years to cast off the label – a humbling experience.

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CSA judges HD DTT transition a ‘success’, but is over-ruled on Numéro 23

By Barry Flynn, Contributing Editor

The French audiovisual regulator, the CSA, says the country’s second DTT ‘switch-over’, from MPEG-2 to MPEG-4, has been a success.

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Comcast’s syndication of X1 platform is another sign of innovation sharing

More signs are emerging of how the technology needed to build next-generation TV platforms is being ‘shared’ among operators.

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How Freesat uses data from 70,000 STBs to track viewer behaviour in real time

By Barry Flynn, Contributing Editor

At the Connected TV Summit in London, free-to-air satellite broadcaster Freesat demonstrated how it is now able to analyse viewer behavior in real-time by harnessing data from its set-top boxes.

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Television set maintains its attraction for TV content among 16-24s

The average viewer in the UK watched a total of 3 hours and 51 minutes of TV a day in 2015 but of this, only 4 minutes (less than 2%) a day was watched on non-TV devices like tablets, laptops and smartphones. The other three hours and 47 minutes was consumed on a television set.

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Viacom: “connected TV viewers average six devices and five sources – everywhere”

By Barry Flynn, Contributing Editor

Viacom’s ongoing international TV research initiative, TV RE[DEFINED], has found that once TV viewers get connected to broadband, they observe similar multi-platform consumption habits regardless of the country they live in.

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Liberty: Virgin Netflix deal not a template for other territories

By Barry Flynn, Contributing Editor

Liberty Global has no set policy on integrating Netflix into its cable offers in those of its markets where the premium SVOD service has now launched, and will determine such partnerships on a case-by-case basis.

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No room for mistakes once you start increasing addressable advertising inventory

Advertising agencies have been slowly migrating towards more addressable advertising media and are now looking for addressable campaign opportunities across the full digital and traditional television landscape.

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Connected TV Summit: Mixed Reception for EU content portability rules

By Barry Flynn, Contributing Editor (with some additional reporting by John Moulding)

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