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Charles Cheevers, CTO, CPE Solutions at ARRIS, explains when it makes sense to deliver premium content direct from the cloud to multiscreen devices around the home and when operators need to use a ‘home cloud’ solution, taking broadcast feeds and transcoding them locally. He explains why a hybrid approach is common today, how the industry will slowly move towards more cloud delivery, and how smart gateways will be able to decide, dynamically, whether to request content from the cloud or the local transcode resources.
Videonet is a leading source of strategic insight, analysis and news about post-convergence television. We explore the challenges and opportunities for the TV industry as it introduces more on-demand content and evolves towards multi-screen delivery, companion experiences and a hybrid broadcast/IP connected TV universe. Focusing on the user experience, the business models and technologies that are both driving and being shaped by convergence, we are read by Pay TV operators, broadcasters and content owners, CE vendors, online video service providers and advertisers, among others.
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