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Broadcasters spending 8% more on their own advertising

Newswire
January 31, 2013

Broadcasters spent 8.3% more in ad spending in 2012 to September, globally, Nielsen has reported. The company thinks the rise could be because of an increase in broadcasters advertising on their own channels as they promote their content and also fill spots not sold to other advertisers. Nielsen reported moderate growth in global advertising spending overall. Fast-moving consumer goods (FMCG), which is the largest advertising sector with 25.1% of ad dollars spent, grew 6% in 2012 to September.