The current technology refresh cycle is unlike any other, with media companies holding back on investments until they are ready for the jump to IP, cloud and microservices. That is according to the CEO at Imagine Communications, who also says microservices makes it much harder to acquire companies that fit into your product roadmap, preventing vendor consolidation that is needed.
The company was holding nothing back last month when it revealed its ambition to migrate telcos using Microsoft Mediaroom onto its Cisco Infinite Video Platform. Telcos using classic IPTV delivery would move to managed ABR streaming where STBs effectively become multiscreen end-points.
Viaccess-Orca’s collaboration with TiledMedia and DTS has created a revamped version of its VR solution, which slashes delivery bit-rates by delivering selective resolution enhancement, and intelligently predicts future user behaviour to lower latency. The new VR360 platform also offers enhanced advertising and monetisation opportunities.
At IBC, V-Nova explained that improvements to its PERSEUS video compression technology weren’t simply directed at providing better quality at lower bit-rates but also at improving measures like cost-efficiency and reach. Guido Meardi, CEO and Co-Founder of V-Nova, also denied that the PERSEUS platform was in any danger of running up against theoretical compression limits, arguing that commentators had failed to understand its testing philosophy
Future TV Advertising Forum will focus on some of the marketing fundamentals in December, with leading TV buyers discussing whether advertisers are over-targeting and over-spending on digital. The conference explores how the TV industry can play to its strengths in the battle against digital giants like Google and Facebook, whether that is with multi-broadcaster programmatic reach, proper exploitation of live streaming, holistic TV/digital campaigns or, of course, better measurement.
Two years on from the launch of its Neohome IoT ecosystem for the smart home, Néotion demo'd a range of new IoT devices and features at IBC, saying the technology was already being piloted by several operators, with an unidentified Tier One operator due to go live with Neohome by the end of this year. Meanwhile, the company's new CEO, Lionel Boissier, promises a renewed focus on innovation at the company, but signals that its security business and role within the common interface standard, remains firmly embedded in its DNA.
WiFi experts Airties say that Android TV is becoming so tied up with the future of streamed video that learning about it and integrating it into its operator set-top boxes was a no-brainer. Its ability to provide a platform that's fast and economical to roll out makes it a natural for operators wishing to offer 4K to their customers as well as ensuring easy access to their favourite OTT apps. Given the amount of second-screen viewing, turning customers' living-rooms into the best WiFi reception areas in the home by integrating a hotspot into their new Android box also makes perfect sense, the company argues.
GroupM launches Finecast to give single-buy access to addressable TV inventory from every broadcaster...
The media agency group has created a buying system that it hopes will be plugged into addressable inventory on all UK Pay TV platforms, free-to-air platforms (when they enable addressable executions), and direct-to-consumer broadcaster streamed services, covering on-demand and linear. Advertisers can target specific audiences and Finecast will find them, everywhere, via a single buy. The solution will roll out to other markets over time.
Ten months on from DVB's publication of its UHD-1 Phase 2 specification, a new battle has emerged over whether the existing compromise between two rival High Dynamic Range systems needs to be unwound, with the existing static metadata-based HLG and PQ-10 norms extended - or replaced - with new dynamic variants. DVB Chairman Peter MacAvock remains sceptical about their attractions, although the standards-body is now investigating whether they are needed. Meanwhile, the UHD specification's HD profile - aimed at the DTT platform - has been demonstrated on the DVB stand at IBC.
At IBC, Irdeto was showing a number of innovations on its stand, all of which were aimed at making it quicker and easier to get their premium content to customers. These included a new Vestel 4K TV set integrating its newly-launched TV Cloaked CA solution, in collaboration with chipset maker MStar; and the same security solution integrated into the new CI Plus 2.0 USB format. Meanwhile, Irdeto was promoting Android TV as a viable STB solution for quick market access; and arguing for a 360-degree security approach to combat piracy which extended beyond the simple use of watermarking.