There are calls for digital media to be made as accountable as traditional publishers for the dissemination of content. A British parliamentary committee says tech companies should be held responsible for “harmful and illegal content on their platforms”, while a report funded by Sky calls for a Code of Practice and an oversight body, plus incentives and sanctions. But just as citizens enforced the law in the wild west, the weight of public opinion may yet be sufficient to force digital platforms to govern themselves effectively.
The regulator has suggested politicians should level the playing field between Netflix and Amazon so it is just as easy to find British programming on the Internet as on traditional TV. Ofcom is keen to defend broadcasting from growing online competition nearly a decade after the Competition Commission killed the Kangaroo joint streaming service proposal from ITV, Channel 4 and BBC Worldwide.
The Chief Executive at the UK communications regulator Ofcom has inferred that broadcasting could go the same way as High Street shops in the face of an Amazon (and Netflix) onslaught. Its new Media Nations report highlights the growth of streaming, but also the decline in broadcaster investment in UK-originated first-run programming. Favourite SVOD genres are being neglected by the incumbents, it seems.
IHS Markit is using the term ‘fat channel’ to characterise online services like Netflix and BBC iPlayer that curate huge volumes of content and use analytics to surface a fraction of it based on relevance to each individual viewer. The company has also been stressing the value of localised online content and identifying barriers to entry for virtual Pay TV operators.
7TV ramps-up its efforts to create broadcaster-friendly Netflix rival by adding Eurosport Player and...
7TV is the broadcaster-friendly German streaming platform that wants to gather multiple channel owners and digital-first services under one OTT roof. Its co-owners, ProSiebenSat.1 and Discovery, are making their online jewels, the maxdome SVOD service and Eurosport Player, available within the app from next year. Discovery says it is helping to build a world-class service to nourish superfans and creating a new model for viewing. There is a target of 10 million users within two years.
Ampere Analysis has crunched the numbers for Netflix subscriber acquisition, marketing costs and churn. Acquisition of each new U.S. customer has “rocketed” to $100 and the company is spending 14% of its money on marketing, the analyst firm claims. It estimates that Netflix churn is running at 20% annually. Acquisition costs are $40-45 for an international subscriber.
Ericsson Media Solutions will become an independent company in Q3, 51% owned by the private equity firm One Equity Partners. With a product portfolio spanning contribution compression to the MediaFirst STB and multiscreen platform, the company is confident it can lead in the video entertainment vendor space. It is ready for acquisitions in order to gain scale in a market it is convinced will consolidate.
The media and entertainment data analytics firm, 605, has launched an attribution and planning optimisation tool that directly links households to TV advertising exposures, brand awareness and favourability, and purchase activity. One of the benefits of ‘The 605 Impact Index’ is the way it exposes ‘top-of-funnel’ metrics in a scientific manner, often before they can influence sales. Survey data has been industrialized, so it is regular, benchmarked and consistent. Walmart is among the brands that have dramatically optimised their media plans using the solution.
The UK commercial broadcaster has been exposing test consumers to advertisements that are directly relevant to scenes in shows that preceded ad breaks. The company is using AI to find ‘contextual moments’ that convey positive sentiment around a subject or category of product, like a tablet. Consumers who were exposed in this way had 101% better ad recall then a control group.
Com Hem has completed one of the first Android TV Operator Tier STB deployments anywhere, and both the Pay TV provider and its key technology vendors have praised Google for being responsive, interactive and flexible. This implementation also benefited from the use of the SAFe agile project management framework, with six-weekly ‘product increments’ that kept multiple contributors fully aligned.