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LG Smart TV is now open for advertisers, with help of smartclip

smartclip, the multi-screen and brand advertising platform, and LG  Electronics announced today that smartclip will monetise all ad  inventory on the LG Smart TV...

aQuantive write-down, a watershed for online ad industry

Last week Microsoft wrote down almost all of its $6.3 billion investment in aQuantive, an online advertising service and technology company it acquired in...

Dish wants AutoHop trial in New York, snubs politicians

The latest episode in the controversy over Dish Network’s ad-skipping AutoHop feature is the company’s request that the lawsuits over its service be heard...

Dish Auto-Hop courts subs, spurns broadcasters

Dish Networks last week announced that satellite subscribers using its Hopper whole-home HD DVR system could opt to automatically skip commercials for most of...

Hulu goes upfront, acting like TV ad platform

What was Hulu doing last week making “upfront” presentations to ad buyers on Madison Ave? You could ask the same thing about AOL, Disney...

Connected TV ads give 6% incremental reach

Connected TV advertisements delivered a claimed 6% incremental reach beyond what marketers could get using traditional media channels. That is probably the most significant...

SeaWell smooths ABR ad insert, interops with ARRIS

Online video stakeholders would like to see the best of both worlds: the addressability of IP-based unicast and the profitability of advertising supported television...

Virgin touts VOD ad success, but market still evolving

Virgin Media’s expanded TiVo rollout and high-speed data subscriber growth attracted media coverage following its earnings call last month, but in last week’s Videonet-hosted...

Rogers dynamically inserts mid-rolls on VOD platform

Rogers Communications is dynamically inserting advertisements into its Rogers On Demand program streams during mid-roll breaks. These mid-roll ads and dynamic pre-roll insertion of...

Canoe Ventures re-sizes, focuses on VOD, TV Everywhere

The headlines spoke of “capsizing,” “sinking” and “abandon(ing) ship.” The bigger news may be that the U.S. cable-industry advertising consortium Canoe Ventures, which announced...

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