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Super Bowl breaks viewing and ad records, streamed to 2.1 million

NBC announced this week that 2.1 million people watched a live stream of last Sunday’s Super Bowl. This was the first-ever live streaming of...

The market for multi-screen advertising

While retrofitting television with advanced advertising capabilities goes back a decade, shifting ad-supportable programming onto second and third screens is a more recent development,...

Set-top and online patents accentuate metrics debate

Evolving television and online delivery platforms are driving changes in the business and technology of audience measurement. A recent U.S. patent award on set-top...

Mini and Lego harnessing Smart TV advertising in Germany

There are signs that consumers will be willing to interact with advertising on connected TVs, with click rates exceeding 25% during a U.S. field...

Value of Red Button and EPG advertising challenged

The debate about whether consumers want to interact with advertising on the television screen, or just lean back and consume the content, continues. This...

CE vendors reach out to broadcasters and advertisers

During the Future TV Advertising Forum in December, Jay Chinnadorai, Managing Director at Sumtotal, chaired a discussion about the impact and potential of Connected...

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