The Connies, which reward innovation and best practice across the TV and media landscape, are open for entries. The 2019 awards include ‘The Premium TV Award’, with Oscars-style judging, and a new category to recognise ‘Excellence in Analytics & AI for TV and Video’. You can also seek recognition for ‘Best Research Project/Initiative’ or being the best connected agency or media owner of the year. The first deadline for entries is Friday, February 8.
The UK’s largest commercial broadcaster ruled out a deal to make its inventory addressable-enabled via Sky AdSmart, saying it does not make strategic sense due to the ‘commission’ it would have to pay. This disappointed one big agency group, which is looking for more scale and easier buys for addressable advertising and wants the major UK broadcasters to solve their commercial differences with Sky and get onboard.
Versatile Video Coding (VVC) has established a clear lead over rivals in benchmarks for efficiency and bit rate reduction but even its advocates concede it will not gain widespread deployment unless royalty issues are satisfactorily resolved. Standards completion is scheduled for 2020, so it arrives around six years after HEVC, demonstrating how the codec cycle is shortening. BBC tests indicate a 27% reduction in bit rate compared with HEVC for a given video quality, and a 25% reduction versus AV1.
Adoption of artificial intelligence (AI) and machine learning (ML) in the broadcast and media industry is up from 2% to 13% in just six months, from April to September this year. As a tool for developing media applications with diverse uses, it is unlikely that these technologies will be a ‘flash in the pan’, but there is a view that in 2019 companies will want to see some payback from using them. There are some structural hurdles to using AI/ML, including the fact that it is best suited to working with large amounts of data.
The new DVB-I specification is focused on making it easier to deliver linear TV over the open Internet and the first big challenge is service discovery, harmonising the way that connected devices from different manufacturers, using different middleware, identify available content. It is expected that DVB-I will work ‘under the hood’ of apps and so make apps easier to develop, manage and update – reducing the expensive complexity associated with apps-based television.
The migration to multiplatform TV has given consumers everything they could dream of but has created a list of challenges for content owners and distributors which, together, are straining the fabric of the TV industry. A new Videonet report proposes a solution, which simultaneously streamlines the video, content protection and rights management processes and clears the way to work with more distribution partners, and help them monetise content faster.
The sales division of Sky has grasped the future with both hands and is demonstrating the opportunities that await media companies who invest in advanced advertising and analytics capabilities. Sky Media can deliver mass-reach, audience-based and targeted advertising and unified multiscreen campaigns. It provides attribution and is ready to move towards a focus on business outcomes.
The two companies create a $11 billion a year revenue corporation determined to capitalise on key industry trends including network convergence, fibre and mobility everywhere, the advent of 5G, the Internet of Things and rapidly changing networking and technology architectures. Connected and smart home solutions are viewed as an immediate opportunity. ARRIS CEO Bruce McClelland says both companies need a broader set of products and services to help customers achieve their goals and fulfill their own visions.
All this year, Future TV Advertising Forum has been challenging senior advertising executives to give their own industry a health check, in the face of concerns that cost-cutting, short-termism and digital-bias are undermining marketing effectiveness and threatening the long-term health of brands. Here is what analysts and agency leaders said at the debut FTVA Manchester this week.
ITV, Sky and Channel 4 have come together to be the joint Host Partners of Future TV Advertising Forum 2018. Alex Mahon, CEO of Channel 4, Carolyn McCall, CEO of ITV and Stephen van Rooyen, CEO of Sky UK & Ireland, will feature in a high-flying first morning of the conference that also includes a fireside chat with Linda Yaccarino, Chairman Advertising & Client Partnerships at NBC Universal.