There is debate about whether we need aggregators in a world where consumers can ‘stack’ a bunch of direct-to-consumer apps. If we assume that every channel owner wants full independence for their streaming service, there is limited scope for bundling, too. Recent developments suggest this extreme scenario will not materialise, as more streaming services are coming under a shared roof.
Traditional broadcasters are working hard to defend their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it is a battle they are unlikely to win. He expects more FAANG domination because of their bigger budgets. Some commercial channels are being held back by the "burden" of public service requirements.
There are only two distribution HDR formats: HLG and PQ. At IBC, the UHD Forum wanted to clear up any confusion: Dolby Vision is not a separate HDR standard but PQ with a dynamic metadata format on top. HDR 10+ is a dynamic metadata system. The reason it matters is that HDR televisions produced since 2016 all support both PQ and HLG, so it is not a concern that there are two formats in play. Both of them use a single, ‘static’ setting for a given programme to convey dynamic range. Interest is now turning to which dynamic variants the market should settle on. These change the setting as the picture changes.
Sky has revealed how it will integrate Netflix in an onboarding deal that goes beyond hosting an STB app, single billing and universal search and recommendation. A brand new £10 a month subscription pack called Ultimate On Demand combines Netflix with Sky box-sets. Sky Q UHD and multiroom customers get the Netflix Premium plan with Ultra HD and four simultaneous streams, while Sky Q HD customers get the HD and two-stream version of Netflix in the package. The line is drawn not between SVOD and Pay TV but between household types.
The Viewthority platform-as-a-service streamlines the content and security workflow in an effort to increase transparency and trust and simultaneously reduce technology friction and cost when content owners hand their assets to service providers. It could encourage distribution of content to more endpoints. It is also an example of how, in an increasingly cloud and SaaS-based world, vendors with bright ideas can move up the value chain.
The ‘Ad-Tech Start-Up of the Year’ competition is back, hosted at Future TV Advertising Forum. Companies who are helping to evolve video/television advertising can present their solutions to a panel of industry leaders, in front of an international audience encompassing media owners, agencies, brands and other data/tech vendors. The competition is free to enter.
For its 25th anniversary, the DVB hosted a debate about its future purpose, which included assertions that the organisation should look at standardisation requirements for the in-car entertainments market for self-driving vehicles, or move up the ‘stack’ into software. Key executives believe the focus in future should remain on the physical layer, however, and the immediate priority is DVB-I, the new suite of specifications that makes the OTT viewing experience similar to that of linear broadcast TV.
IBM showcased a number of new products at IBC which exploited its intelligent video metadata enrichment technology, including improved content search and discovery, automated close captioning and more relevant viewer recommendations.
The ad-supported TV industry in Canada is aggressively modernising - finally. Progress over the last 18 months towards the more data-driven future has been dramatic. This market is starting to close what was a worrying gap between its own capabilities and those found at the leading media houses in Europe and the U.S. The mood is more positive, including from buyers. There is the potential for some very meaningful broadcaster collaboration – namely a Canadian version of OpenAP.
Jette Nygaard-Andersen, EVP of Stockholm-based international digital entertainment group Modern Times Group (MTG), was at IBC this year to preach the gospel to conference...