What is the big deal about microservices-based software when moving video processes and workflows to the cloud? Why not just ‘lift-and-shift’ existing software? We outline some of the key benefits that microservices pioneers are claiming, and provide more detail on what exactly it is.
The Pay TV rivals are working to implement a unified addressable TV platform with a footprint of 12 million homes and 30 million people. Advertisers will be able to access this market through a single source. Sky Media’s Jamie West explains the rationale behind the partnership, which is about giving marketers what they have been asking for: advanced ad-tech at scale and with minimal complexity.
Recent improvements to UK public TV broadcaster Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels. The All 4 audience can be divided by ‘taste’ into nine different segments, rather than simply through demographics, age and gender.
Microservices is a new software architecture that maximises the benefits of cloud-based compute, storage and networking resources. Orange has started to introduce microservices on a subset of its TV platform. Discovery Communications has introduced a microservices-based media delivery and processing environment and another European IPTV provider is migrating its middleware into a microservices model.
Here are some of the demonstrations we liked at IBC, and why they matter, from an augmented/virtual reality stadium experience with standard 2D content, to data-infused live sports to instant content promotion into a programme guide, to 360-degree TV on every wall or window.
A summary of some important themes that emerged at this year’s show, from the (sometimes unspoken) impact of microservices software architectures on innovation and freedom of technology choice, to the stampede to offer set-top boxes based on Android OS and the emergence of voice presence and conversational UIs. Perhaps more importantly, the threads of the next ‘big-bang’ are starting to become visible.
The latest research from the Pay TV Innovation Forum, based on a survey of Pay TV and content owner executives, suggests more innovation could raise $20 billion a year for the TV industry. Whatever the exact figure, executives are already focusing more on innovation, fearful of increased competition and slower growth.
New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.
The cloud is already revolutionising video operations but its full potential is rarely harnessed. Microservices architectures change that. Video processing and media workflow software is not just virtualized – it is re-architected for life in the cloud, making television super-agile at lower cost. Videonet has been exploring the ‘what’, ‘why’, ‘when’ and ‘why not’ of microservices-based TV operations.
A research paper from consultancy MTM and Yospace, a leader in dynamic advertising insertion (DAI) technology, has highlighted the ongoing power of linear and live television, fears among broadcasters that global Internet giants will bid for premium sports rights, and their confidence that they can better monetise their own online simulcasts thanks to DAI and more data-driven audience insights.