The SVOD giant used OTT World Summit to try to convince platform owners across EMEA that they should partner and onboard the Netflix app. The company emphasised how its content is different from what you find on traditional platforms, and often unique, and said it had no interest in sport or news, nor any wish to launch a linear channel.
IBC 2017 was like a graduation party for Android TV and there is little doubt that this open source middleware is about to take its place alongside RDK and proprietary options. The Operator Tier version appears to have changed everything by allowing service providers to manage their own UX. RDK is still strongly supported, but that is not what people have been talking about this autumn.
Ampere Analysis believes that pressure on traditional Pay TV business models, both in the U.S. and Europe, together with the major SVOD players being more restrictive in the types of content they are willing to buy, are pushing content providers and channels to consider direct-to-consumer distribution as an alternative. There are gaps in the market for sport and entertainment genres, particularly reality TV.
The current technology refresh cycle is unlike any other, with media companies holding back on investments until they are ready for the jump to IP, cloud and microservices. That is according to the CEO at Imagine Communications, who also says microservices makes it much harder to acquire companies that fit into your product roadmap, preventing vendor consolidation that is needed.
The company was holding nothing back last month when it revealed its ambition to migrate telcos using Microsoft Mediaroom onto its Cisco Infinite Video Platform. Telcos using classic IPTV delivery would move to managed ABR streaming where STBs effectively become multiscreen end-points.
What is the big deal about microservices-based software when moving video processes and workflows to the cloud? Why not just ‘lift-and-shift’ existing software? We outline some of the key benefits that microservices pioneers are claiming, and provide more detail on what exactly it is.
Microservices is a new software architecture that maximises the benefits of cloud-based compute, storage and networking resources. Orange has started to introduce microservices on a subset of its TV platform. Discovery Communications has introduced a microservices-based media delivery and processing environment and another European IPTV provider is migrating its middleware into a microservices model.
Here are some of the demonstrations we liked at IBC, and why they matter, from an augmented/virtual reality stadium experience with standard 2D content, to data-infused live sports to instant content promotion into a programme guide, to 360-degree TV on every wall or window.
A summary of some important themes that emerged at this year’s show, from the (sometimes unspoken) impact of microservices software architectures on innovation and freedom of technology choice, to the stampede to offer set-top boxes based on Android OS and the emergence of voice presence and conversational UIs. Perhaps more importantly, the threads of the next ‘big-bang’ are starting to become visible.
The latest research from the Pay TV Innovation Forum, based on a survey of Pay TV and content owner executives, suggests more innovation could raise $20 billion a year for the TV industry. Whatever the exact figure, executives are already focusing more on innovation, fearful of increased competition and slower growth.