The migration to multiplatform TV has given consumers everything they could dream of but has created a list of challenges for content owners and distributors which, together, are straining the fabric of the TV industry. A new Videonet report proposes a solution, which simultaneously streamlines the video, content protection and rights management processes and clears the way to work with more distribution partners, and help them monetise content faster.
The two companies create a $11 billion a year revenue corporation determined to capitalise on key industry trends including network convergence, fibre and mobility everywhere, the advent of 5G, the Internet of Things and rapidly changing networking and technology architectures. Connected and smart home solutions are viewed as an immediate opportunity. ARRIS CEO Bruce McClelland says both companies need a broader set of products and services to help customers achieve their goals and fulfill their own visions.
A selection of streaming providers, representing the digital side of incumbent media owners and OTT challengers, were recently asked to identify the biggest challenges when going direct-to-consumer, and the strategies to overcome them. Marquee TV, Crunchyroll owner Ellation, Viacom International, 7TV (the ProSiebenSat.1 Media and Discovery joint-venture) and TV Player gave their insights, from creating a marketing funnel to replace the Pay TV bouquet, to trying to replicate that bouquet in the streaming space, to dealing with ‘binge-and-bolt’ behaviours.
Executives at ProSiebenSat.1 Media and its joint-venture streaming platform subsidiary, 7TV, were emphasising the importance of broadcaster alliances at Videoscape Europe this week. The broadcast group also revealed plans to take a more digital-first approach to distribution, releasing content for streaming in advance of its availability on broadcast TV. There may be more focus on ‘local’ content too, in the battle against Amazon Prime and Netflix.
There is debate about whether we need aggregators in a world where consumers can ‘stack’ a bunch of direct-to-consumer apps. If we assume that every channel owner wants full independence for their streaming service, there is limited scope for bundling, too. Recent developments suggest this extreme scenario will not materialise, as more streaming services are coming under a shared roof.
Traditional broadcasters are working hard to defend their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it is a battle they are unlikely to win. He expects more FAANG domination because of their bigger budgets. Some commercial channels are being held back by the "burden" of public service requirements.
There are only two distribution HDR formats: HLG and PQ. At IBC, the UHD Forum wanted to clear up any confusion: Dolby Vision is not a separate HDR standard but PQ with a dynamic metadata format on top. HDR 10+ is a dynamic metadata system. The reason it matters is that HDR televisions produced since 2016 all support both PQ and HLG, so it is not a concern that there are two formats in play. Both of them use a single, ‘static’ setting for a given programme to convey dynamic range. Interest is now turning to which dynamic variants the market should settle on. These change the setting as the picture changes.
Sky has revealed how it will integrate Netflix in an onboarding deal that goes beyond hosting an STB app, single billing and universal search and recommendation. A brand new £10 a month subscription pack called Ultimate On Demand combines Netflix with Sky box-sets. Sky Q UHD and multiroom customers get the Netflix Premium plan with Ultra HD and four simultaneous streams, while Sky Q HD customers get the HD and two-stream version of Netflix in the package. The line is drawn not between SVOD and Pay TV but between household types.
The Viewthority platform-as-a-service streamlines the content and security workflow in an effort to increase transparency and trust and simultaneously reduce technology friction and cost when content owners hand their assets to service providers. It could encourage distribution of content to more endpoints. It is also an example of how, in an increasingly cloud and SaaS-based world, vendors with bright ideas can move up the value chain.
Satellite can join the multiscreen party, boosting revenues with streaming services in shopping malls...
Neotion and Broadpeak have been outlining the potential impact of multicast ABR on the satellite industry if service providers use the technology to deliver TV into public spaces, from bars to cruise ships. Hotspots convert the multicasts back to unicasts so consumers can watch multichannel TV or VOD on their mobile devices. Satellite overcomes terrestrial congestion, scales well and can serve remote locations like petrol stations.