There is growing interest in giving viewers a linear-type experience when they are watching on-demand content. A new UEX concept supports a personalized ‘channel’ where VOD, catch-up, SVOD and other OTT sources are aggregated, with content lined up in a schedule that you can watch or skip through. You can ‘tune-out’ to some live broadcast TV as required, then resume where you left off.
Media companies should expect more from a template-based multiscreen solution, 3SS is claiming. The company is offering mid-sized and smaller operators, and broadcasters, an approach that uses native coding and so maximises the UEX potential of end-devices. The ready-made apps framework is adaptable and has a mediation layer that means you can swap out the backoffice without influencing the app coding
As broadband access speeds improve, Wi-Fi is becoming the new bottleneck. A growing number of service providers are using advanced Wi-Fi technologies, like mesh networks, to increase the in-home wireless performance and some of them, including Waoo in Denmark, are charging extra for this premium capability.
The VRIF is in a hurry to establish voluntary guidelines that will ensure end-to-end interoperability and high-quality services for VR. Motion sickness, accessibility and content protection are three of the subjects under review. MPEG’s Omnidirectional Media Application Format is an early candidate for inclusion in the guidelines, the first of which should be published this year.
Over-the-air viewing of broadcast channels is growing in the U.S. at the same time that people are watching more subscription OTT. This is a convenient combination for cord-cutters and cord nevers. AirTV from DISH Networks is feeding this trend with its hybrid DTT/streaming device that integrates Sling TV, Netflix and broadcast TV.
IBM Cloud Video plans to launch a new Media Insights video analytics product later this year, powered by its Watson AI. Meanwhile, it is piloting the use of cognitive computing to segment video into scenes on the basis of their semantic content, with a view to enabling powerful new search, discovery and recommendation tools.
hayu, the new reality TV OTT service from NBCUniversal is an early example of genre-specific SVOD for the masses. It takes the first release window in its international markets at the expense of channels and there is already Pay TV onboarding. Although NBCU-dominated, more third-party content is coming. Only long-form content is behind the pay wall; a whole world of clips, news and social is accessible to all. It looks more like broadcaster catch-up than an SVOD library.
“German free-to-air giant ProSiebenSat.1 has invested in US free online start-up Pluto.TV, which has acquired its new live on-demand service Quazer as part of the deal. Meanwhile, Pluto.TV also has a toe in the water in the UK, where it is helping Sky curate the online video service available to Sky Q homes.”
As part of its aim to help operators monetise advanced video experiences through new data insights, Viaccess-Orca has been demonstrating a new advertising effectiveness technology for VR, which measures users’ attention using eye-tracking, to generate 360-degree ‘heat-maps’.
Imagine skipping between 100 linear movie channels, some of which were scheduled by you: you decided the genres, actors and directors who would feature. If you like a film you keep watching or restart it. Otherwise switch channels until you see something better. Accedo believes a sizeable group of consumers want this user experience rather than extensive VOD catalogues to choose from, and its Cream UX concept delivers it.