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As multi-screen TV matures, customer experience is key
YouSee TV Everywhere customers never have to log-in to access content. This kind of detail matters if you want to reach beyond early adopters to the mass-market viewer, who hates hassle....
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A study by Google and Nielsen concludes that cross-media campaigns can increase the incremental reach of ad impressions to light TV viewers while saving considerable expense versus spending for equivalent results on TV.…
Hybrid TV solutions provider Entone has partnered with a U.S.-based telecom to offer a blend of over-the-air television and cloud-based media to consumers looking for less than a full Pay TV lineup but more than streaming video.…
Around 50,000 viewers used the Shazam App to tag the UK’s first ever Shazam-enabled ads, from Pepsi MAX and Cadbury, during Saturday’s ‘Britain’s Got Talent’ final on ITV1. These figures were racked up during the course of just…
The final of the popular talent show ‘Britain’s Got Talent’ demonstrated the potential for synchronized second screen advertising and also highlighted how different apps have their own merits and why companion audiences could therefore be fragmented. …
Dish Networks last week announced that satellite subscribers using its Hopper whole-home HD DVR system could opt to automatically skip commercials for most of the programs recorded using its Prime Time Anytime service when viewed the day after…
It’s the flip side to the ongoing upfronts for 2012-13: the current season is drawing to a close. CBS’s Big Bang Theory has ended already, with Howard and Bernadette getting married. Fox’s American Idol now has its final…
Christian Bombrun at French broadcaster M6 believes that now Microsoft is transforming the game console into a general entertainment hub it will boost connected TV services. Console users are generally web-connected.…
The value of apps-based connected TV delivery and the future role of the set-top box came under the microscope last week when Verizon, Samsung, ADB and NDS debated Pay TV/CE cooperation.…
The telco believes the ‘Operator as an app’ model is viable for second and third TVs but Quality of Experience is the big challenge. It expects CE vendors to get involved in customer care and support issues.…
As a wireless device, the tablet now appears at wireless conventions, such as this week's CTIA 2012. Models from Toshiba, Huawei and ZTE indicate product divergence in screen size, pixel resolution, core processors and wireless connectivity. …
Discovery Communications plans to acquire digital video producer Revision 3. The acquisition promises some synergies and gives the non-fiction media giant a “front row seat” in the online video space, says one analyst.…
BSkyB’s acquisition of Acetrax adds to the feeling that major Pay TV operators increasingly view OTT and connected TV devices as their turf. The deal strengthens relationships with device manufacturers and content owners.…
The broadcaster views synchronous companion screen apps, built around flagship programmes, as a way to enhance the enjoyment of shows but also link large audiences to its online content, remaining the curator at all times.…
Two years ago the Pay TV industry was defensive and the CE vendors bullish. This year, Pay TV operators were confident and the Smart TV manufacturers modest. Mostly, they seem comfortable with each other. Expect increasing cooperation.…
In a move bolstering its multi-screen back office platform, SeaChange International is licensing content recommendation source code from Aprico that promises both better experience for consumers and more revenue for Pay TV operators.…
The social TV app triumphed at the Connected TV Summit today, with BBC iPlayer, JAZZTELíS JAZZBOX and the DIRECTV/Samsung RUI solution among the other winners…
Comcast reported 37,000 video subscriber losses in the first quarter, more than expected, but still trending down year over year; its 439,000 broadband additions position the U.S. cable industry on track for a major market share gain. …
Content discovery has a big impact on the perception people have of their Pay TV service, so it matters how long it takes to find a movie on Saturday night. That is why Pay TV operators need to…
Amazon’s Kindle Fire tablet has taken more than 50% of the Android-based tablet market, according to comScore, which also has correlated larger tablet screen sizes with higher numbers of page views.…
Dan Saunders at Samsung says commentators are eager to paint a picture that pitches Smart TV makers against Pay TV operators in a battle for control. In fact, the real story is the potential for cooperation.…
Network owners of Hulu are reportedly poised to buy out Providence Equity’s 10% stake, which could lead to a steadier corporate strategy for the online video company, which previously has cancelled plans for a sale and an IPO.
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Roku has been shipping devices in the UK since February. Most viewing is Netflix and BBC iPlayer. The market is FTA homes, ethnic homes and third TVs in Pay TV households, and value-for-money is key.…
Rovi and Decipher have concluded their UK Smart TV advertising study. Two-thirds of viewers noticed the ads and one-third clicked through to more content. The companies have defined three main connected TV family types.…
Participating in New York’s “Upfront” season, AOL unveiled AOL ON, a curated, multi-screen video platform designed to approximate the viewing experience and metrics of TV, but whether ad buyers will bite is an open question. …
French broadcaster Groupe M6 is pioneering multi-screen viewing with its catch-up TV services via connected TVs, the Xbox, tablets and smartphones. It is also diversifying its business thanks to an impressive SVOD service.…
The strategic focus for the Danish cable operator this year is extending the reach of its VOD services beyond its DVB-C homes but all major connected TV device types present development challenges. The company wants more open platforms.…
Leaning on Ultraviolet standards, movie studios and VOD infrastructure, Walmart is giving customers streaming access to their physical digital media collections; meanwhile Best Buy is cutting prices to spur demand for Blu-ray discs.…
It will not happen overnight, but all Pay TV will migrate to apps based delivery via connected TVs, according to Thomas Teckentrup at Toshiba. If Pay TV operators differentiate via content, they have nothing to fear from ditching…
Broadcasters have been cautious about developing second screen experiences that might cannibalize viewing or advertising revenues on the main TV, but Francesco Amore at RAI believes the opportunity outweighs the risk.…
Time Warner Cable has released a second version of its TWC TV app that enables live streaming to Android 4.x (Ice Cream Sandwich) powered devices; it has also added to its sports streaming lineup.…
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